Tuesday, October 20, 2009

The Process to Online Business

Most people who turn to the Internet to supplement their income
are unaware of the process and this is why they usually fail. The
first step to building an online business is patience. It takes time
and effort to go through "The Process."

Anyone can build a website with products to sell and call it an
online business. And then they get totally disillusioned when
they have not sold any product.

The reason they make no sales is because they started with
step # 1 (Find a Niche) and jumped to step # 10 (Looking
for traffic) and forgot to do all the in between stuff that makes
the difference.

10. You cannot sell anything on your site without traffic.

9. You cannot get traffic to your site unless you are on page #1
in the Google search engine.

8. You cannot be on page #1 without talking to the robots.

7. You cannot talk to the robots without (SEO) Search Engine
Optimization.

6. SEO is of no value if you are not indexed in the Google data base.

5. You cannot get indexed in the Google data base unless you are
linked to a site that is being crawled by the robot.

4. You cannot get linked to another site unless you have a site with
content of value.

3. You cannot have valued content unless your niche is in demand.

2. You cannot have a niche or topic in demand until you research
the niche or topic.

1. You cannot have an online business without a niche or topic.

My Point.

Find a valued topic or niche and climb step by step from 1 to 10.
Taking short cuts don't work. Be patient, it will come.

So whoever starts with choosing a topic or product and starts
looking for traffic just because they have a website is going to
starve to death.

Anyone with a computer and an Internet connection has the
opportunity to start an online business. Patience and
following the process is what will make it a success.

Wednesday, July 22, 2009

Blogger.com Algorithms

This can happen to you.
My blog was disabled by Blogger.com because their automated system showed some false positives (as they so put it) and shut me down. Now here is the repercussions I suffered from their actions. I no longer existed anywhere. This means, I was knocked out of my "page one position" in the Google search engine, and I lost all my visitors.

Blogger.com algorithms saw my blog as a spam blog and just shut me down. No warning, no announcement, no anything. Blogger.com has the right to do this as they do own my blog.

Of course I appealed it and they returned my blog to me but I just took a very big loss. Now I have to work at trying to get my blog back on page one in the Google search engine.

So my point here is, if you are going to monetize your Blogger.com blog, don’t depend on the income as it can be taken away from you in a flash.

Saturday, June 27, 2009

Custom Signature

Before I explain how to insert a custom signature I want to tell you where to get one.

Also this tutorial is only meant for users of Blogger. A couple of reasons why you would want a custom signature are keyword. 1st reason. Remember how we discussed your name as a keyword. Example: Google Images and Keywords . The alt tag in this signature image is your name. That makes it a keyword and your site will end up in the Google search if someone does a search on you. The 2nd reason, it sets you and your blog apart from others that try to hide who they really are. This builds trust.


Create a signature http://www.mylivesignature.com

1) Copy the image code

2) Go to your Blogger –Dashboard-Settings-Formatting

3) Scroll down to Post Template Box

4) Paste image code

This is a very easy method.

Monday, May 25, 2009

Online Marketing

The other day I read an article, Do We Need Another Blog for Online Marketing?” written about a class I taught “Online Business”and "Online Marketing" at my computer club, TBCS (Tampa Bay Computer Society). The article stated, "many perhaps more than half, the participants were not experienced in the prerequisites of starting an online business.
Knowing how to use common browser functions.
Having a rough business plan.
Having a vague idea about common online marketing plays."

The article also stated, “there is a runway to getting off the ground and my students were still in the hanger.”

I'm not saying these are false statements, I'm saying I realize (as it was stated) the information is too advanced for a newbie.

My blog (Seo Marketing) probably is too advanced for a newbie as well. What I need is some input from you to help me, help you.

Should I go back to the beginning and give more info for the newbie or should I continue for those who already have an online business and just need to keep up with the changing times of the WWW?

More On: Trouble With Twitter .. Seo Marketing

Friday, May 22, 2009

Trouble with Twitter

The Trouble With Twitter is people don't understand enough of
the pros and cons of -Twitter. Lets start with "What is Twitter,"
a few Pros and Cons, and a little bit about the lingo.

The Wikipedia definition is:
Twitter is a free social networking and micro-blogging service
that enables its users to send and read other users' updates known
as tweets.

Tweets are text-based posts of up to 140 characters in length
which are displayed on the user's profile page and delivered to
other users who have subscribed to them (known as followers).

Here's some news. The New York Times’ Twitter accounts got
Hacked in the early part of May. I guess this would be part of the
cons of Twitter.

So, no big damage done, and the issue seems to have been quickly
resolved, but it’s another warning for all you tweeple (a twitter
user): keep your computers clean and your Twitter passwords
hidden.

Now if I was a Tweeple (a twitter user) and I wanted to re-post a
twitter message (a tweet) I would be (RT) Retweeting. It is
simply rebroadcasting someones post to my followers. Nothing
immoral about that as someone I am following may not be a
follower of the people that is following me. (I'm not even sure I
understand what I just said.) Anyways, if someone re-post one of my tweets it would help me reach a greater portion of the Tweetersphere than I might otherwise be capable of
reaching on my own.

So you ask, why would I want to reach a wider audience?

--To share something important.

--To interact with new people.

--To promote something (a product, a blog, a website, an event)
--This would be the pros of twitter.

If you want to be retweeted you must keep it short, under 120
characters and keep it funny, useful or informative.

More on: How to create a Favicon for your blog Seo Marketer

Wednesday, May 6, 2009

How To Create A Favicon For Your Blog

Favicon


Favicon, what is it? A Favicon is a image that sits in front of your url in the address bar of your browser.

The advantage of creating and installing a Favicon for your
blog is you will not be forgotten when someone bookmarks
you. How many time have you bookmarked a site and the
next day you forgot all about it. Maybe in a month or so you
might come across it

Having a Favicon makes you stand out in a crowd when
someone bookmarks you. You can be seen at a glance.
It's a form of branding your site for recognition. Some
companies will use their logo for their Favicon

Favicon






















The first thing you must do is create an image. There are
many graphic image programs that you can use. Paint is
one that you have in your "programs" in your computer.

After you have created your image go to
http://www.iconj.com to generate your image to a
Favicon.

Most Favicons are generated in a ".ico" file but Blogger.
com does not support that file. But we do have option.

After "Icon Generator" tab.

Browse and upload your image under ("Free FavIcon
Generator and Hosting") (You have to have iconj.com
host your image because the other upload will generate
a ".ico" file which Blogger .com does not support.

After you click upload you will be given a code which you
will copy and paste in your blog HTML.

The instruction to place your code in blogger.com.
1. Sign in to your Blogger account.
2. Click Layouts
3. Click "edit HTML" tab
4. Scroll down through the code to
"<title><data:blog.pageTitle/></title>"
5. Paste the code right under this title tag.
6. Publish your blog.

Bookmark your site first and then click on the link
in bookmark and you should see your Favicon in the
address bar.

While Internet Explore requires that the Favicon be an
".ico" file, Firefox, Netscape, and other browsers can also
display gif, jpg, and png files as Favicons.

If you do not see your Favicon in Internet Explorer,
bookmark your blog in Firefox browser first before you
feel you have made a mistake.

Favicon Video


video

More on: Email Signature Seo Marketer

Friday, May 1, 2009

Email Signature

We have talked about this before but I have been asked to talk
again about the importance of an email signature.

An email signature is usually your name, your company, your
phone number and your web site. This is great to share essential
contact information, but will it really create any action.The
purpose of a signature is to drive traffic to your business.

How about including a catchy hyperlink directed to your web site
that is so curious that everyone has to click on it. Or it could be a
hyperlink to an affiliate. (You could make some money) Your
email signature is a marketing strategy that has worked for
years. What a great way to advertise your business and cost
you nothing.

When you send an email and if it is something of real interest, that
person is going to forward it to a couple of friends and what goes
with it? Your signature! With a great catchy hyperlink in your
signature, they cannot resist clicking on it andthey also forwards it
to a couple of friend and they forward it to a couple of friends and
so on and so on.

So my message here is…yes put in that essential contact
information but put that catchy irresistible hyperlink that
is going to drive visitors to your web site or make you a few
dollars through an affiliate program. Either way this is a
benefit to you.

You will be very surprise how this little catchy hyperlink as part
of your signature can work in your favor. It’s easy, simple and no
cost to you. An email signature is a great viral marketing tool... Use it.
More on: Latent Semantic Indexing

Thursday, April 30, 2009

What is LSI?

Latent Semantic Indexing (LSI) is supposed to be an algorithm
that the search engines use to evaluate your content through
related keywords. Now there seems to be some controversy
on this topic. Some of our big Gurus’ have tested this theory
and say that it does not do a thing for your page ranking or
your keyword ranking. I’m wondering, is there such an
algorithm?

Whether there is such an algorithm or not you still don’t want
to stuff your content with the same keyword and get penalized.
So you really do need related keyword.

If you type your content first in Microsoft word (like I do) before
placing it on your site, you will be able to get related keywords
by right clicking on the word and scroll down to Synonyms.
Example: right click the word “ Marketing “

What is LSI

As you can see it suggested "Advertising, Promotion, Selling, Market

Wednesday, April 29, 2009

Google Advance Search Operators

Google Operators are very seldom used and are so
misunderstood. Let me first explain who and what
these Operators are.

Google Operators are restricted research. For example:

“Site: is a Google Operator that returns the information
on the URLs they have indexed for your website. To
access it, you type in the Google search box:
site:www.yoursiteurl.com (Searches only your site)

Not only do you get to see the approximate number of
URLs listed with Google, you get to view all your title
tags to see if there is any duplicate issues. This is a
very important factor for SEO Marketers.

Link:” is a Google Advanced Operator that returns
pages that are linked to your site. To access it, type in
the Google Search box:
Link:www.yoursiteurl.com (Linked pages)

"Info:" is a Google Advanced Operator that finds information
about your page.
Example:
· Show Google's cache of www.yoursiteurl.com
· Find web pages that are similar to http://www.yoursiteurl.com/
· Find web pages that link to www.yoursiteurl.com
· Find web pages from the site http://www.yoursiteurl.com/
Find web pages that contain the term
http://www.yoursiteurl.com/

To access it, type in the Google Search Box:
Info:www.yoursiteurl.com (Info about your page)

"Related:" is a Google operator that finds site that are
related to your site.
To access it, type in Google Search Box:
Related:www.yoursiteurl.com (Related pages)

There are more Google Advance Search Operators out
there but I find these to be the ones used the most.

For more on: Learn SEO Marketing

Saturday, April 18, 2009

The Simple Rules to Improve Pagerank

In order to Improve Pagerank you need to understand how it
works. Google wants to improve you pageranking and will
rank your pages for what ever you want, you just have to tell
them. But you have to conform to their system and use their
rules. Once you understand these rules, it really is not difficult
to reach top ranking that last.

All of Google users are searching for the answer to some question,
they are searching for truth. And what Google promises to show
them is everything that answers their questions and nothing that
doesn't. This is just result relevance, result precision and user
efficiency. These are the standards that Google uses to evaluate
results and improve their own algorithm. When you learn to
conform to what they want they reward you with higher ranking.
To do this, learn to work the system.

There is really just 3 simple parts:

Topic.. The interpretation of your pages (title, heading, and
body) The on page factors.
Reputation.. The use of link text to attach meaning to your
pages the links lead to. (Internal links )
Confirmation.. Links from other sites (backlinks) Without
backlinks even the best optimized website will find themselves
in trouble. The larger your website the less external links you
will need. But all sites will need some external links. Because
this is one of the techniques Google uses to combat low quality
websites.

All you have to learn is to routinely bring together these three
factors Topic, Reputation, Confirmation and you will find your-
self in the heart of Google and you will improve your pagerank.

More on SEO Marketing Email Marketing

Monday, April 6, 2009

Splash Pages

Spash Pages are pages designed to draw attention to something. They are pages that have jump out flashy moving visual elements (called flash) that take a long time to load. The question is, do we need flash pages? Yes, sometime we do. The other question is, should we use flash pages? No, especially on your home page.

Why do we need them? It can be a great way to draw attention to an important message you don 't want your visitor to miss, such as a deadline, critical releases, or expiring downloads. So the splash page is good for attention.

Why should we not use them? Google does not like pointing its searchers to splash pages. It is not good SEO Marketing. Users hate splash pages, and can really get on the users' nerves. I know that is how I feel. They drive me crazy, although they do get my attention. Sometimes a splash page can be appealing, but most of the time - a splash page is interfering and just not user- friendly.

You must remember search engines love content not flash. If you are serious about ranking in the top ten, then it is most important you began increasing your SEO content. You can still have a flash page for your visitors, it will just probably not get indexed. This is really OK because it is for your visitor not the search engines. As a matter of fact I would suggest (if you are going to use flash) you add a rel="nofollow" to all links leading to your splash page. This is an attribute you can set on an HTML <a> link tag.

So ask yourself, should I use flash or should I not use flash?
That is the question.

More on Flash SWF

Friday, March 6, 2009

Email Marketing Newsletter

Email marketing newsletter by FeedBurner is a service that allows you to deliver your blog content or newsletter to a subscriber by email free.
If a person wants to read your newsletter or content through a feed they would typically have to go to your blog, subscribe to your RSS feed and download an aggregator or a reader to receive your newsletter of content. That is not the case with FeedBurner. And the really good part is your Email Marketing Newsletter is delivered free.

Here’s how it works! After you have registered with FeedBurner and put the subscription form on your blog, your subscriber will fill in the form with their email address and every time you enter new content on your blog or make a change to an old post on your blog, FeedBurner will automatically send the new content or newsletter to your subscriber via email.
This is a great alternative method for receiving feed content and newsletters - the familiar setting of their email inbox.

Sunday, February 15, 2009

Grab Your Free Gifts

These free gifts were given to me from Louis Allport who has so many informative videos on the net. He is an infopreneur Guru and very well known on the Internet. I love all of his videos and his great helpful hints that have kept me updated on a lot of new things that have changed on the Internet. I thought I would share this with you.
http://www.purewebprofit.com/29WebsiteTricks.zip

There are 29 different videos that are so helpful for SEO Marketing. So you ask, what is the trade off? Well there really isn't a trade off here. You download this 29 video package completely free no strings attached..

I am suggesting that you sign up for my updates. This is an email RRS feed, that means every time I put up a new post with new information or a download you will receive it in your email automatically. Just fill out the form 'to the right' with your email address and you will never miss out on anything I give away again...downloads, seo marketing updates, helpful hints or any of the good stuff one needs to keep your site optimized.

This Email RSS Feed is going to be my next post. I think everyone should be using this.

Sunday, February 8, 2009

HTML Basic Code

HTML Basic Code can be easily understood. The nice part is one does not need to write html code to build a website but learning to read the basics can be an asset. HTML Basic Code is sometimes necessary to add a certain program but is not a necessity to maintain your basic online business.


What is HTML Basic Code?

HTML stands for Hyper Text Markup Language
• An HTML file is a text file containing small markup tags.
• The markup tags tell the Web browser how to display the page.
• An HTML file must have an html file extension.
• An HTML file can be created using a simple text editor (Note Pad)


Do You Want to Try It?


Type in the following text in your editor (Note Pad)


HTML Basic Code

Save In: Desktop
Save the file as:
mypage.html
Save as Type: Text Doc

Click on the icon named mypage.html on your desktop. A window will open that will read

"This is my first homepage. This text is bold"

Example Explained

The first tag in your HTML document is <html>
This tag tells your browser that this is the start of an HTML document. The last tag in your document is </html>
This tag tells your browser that this is the end of the HTML document.

The text between the <head> tag and the </head> tag is header information.Header information is not displayed in the browser window. This is the doc name.

The text between the <title> tag and the </title> is the title of your document.
The title is displayed in your browser's caption.

The text between the <body> tag and the </body> is the text that will be displayed in your browser.

The text between the <b> and </b> tags will be displayed in a bold font. <html> is the beginning ...</html> is the end.

This is where you will begin, remember W.W.W. is the acronym for World Wide Web and it can be all yours.

Here is "Tryit Editor" if you would like to practice your coding.

Click here ...Try it Editor

Everyone want to do BULLETS

  • this is row 1

  • this is row 2

  • this is row 3

  • Here is the source

    <UL>

    <LI> this is row 1

    <LI> this is row 2

    <LI> this is row 2

    </UL>

    <UL> (this code says I want an itemize list)

    <LI> (this code says I want this style of bullet)

    </UL> (this code ends the list and the bullets)

    A really great site to help with your HTML is http://bignosebird.com/html.shtl

    Wednesday, January 21, 2009

    Adding Meta Tags to your Blog

    Adding Meta tags to your blog (blogspot.com), I believe is
    important. Some claim it is not needed anymore. Some claim
    it is. Let's not take any chances...Let's do it.

    If your are not sure what a Meta tag is, Meta tags are a form of
    communication with the spiders. I believe adding meta tags is an
    important factor in SEO (Search Engine Optimization). Meta tag
    allow the search engines to index your site the way you want it
    indexed. In other words you tell the search engine what words
    you want to be indexed for. This just adds to the information the
    search engine may already have from crawling you site
    previously. Every post and every page has its own keywords.

    This is what I get when I type the keyword "Seo Marketing"
    in the Google Search Engine.

    As you can observe , the return of the description in the search
    engine results. "SEO marketing with Free SEO tools for
    website marketing and infopreneurs Helpful Hints. Online
    Business Questions and Answers plus SEO Marketing news"

    We are going to add three Meta tags to the <Head>
    section of the template.


    1. Description
    2. Keywords
    3. Authors Name (optional)

    Here is how to add Meta tags to your blog (blogspot)
    1. Sign in to your blog dashboard and click "layout" tab.






    2. Click on the "Edit html" tab











    • Here is the code you need to add

    <meta content='DESCRIPTION HERE' name='description'>
    <meta content='KEYWORDS HERE' name='keywords'>
    <meta content='AUTHOR NAME HERE' name=author'>

    3. Add the above code just after :
    <b:include data='blog' name='all-head-content'>
    See screen shot below:
















    That's it! You have successfully added the meta tags.