Proximity Marketing

What is Proximity Marketing? How does it work and is it INTRUSIVE?

Proximity Marketing is wireless transmission of an advertisement "file"
(Usually a really good offer) to cell phones (or any bluetooth or WiFi
in the local area of a business.

The transmission is picked up by cell phones that have bluetooth
The manufactures of Blackberry and Iphones block this
kind of transmission
even though they have their bluetooth turned
on. All other phones that has
their bluetooth activated will receive
an invitation to accept an offer. The
consumers bluetooth must
be activated before they can receive any content.

The consumer must accept the invitation before the content is
sent. They
can say "YES or "NO". If the consumer is concerned
about being pinged
everywhere they go, they can easily make
their phone "INVISIBLE" and
keep their bluetooth turned on
so their earpiece or other device will continue
working but they
will not receive any invitation or message from the merchant.

This feature is in every phone deployed with bluetooth.

I personally feel that an intrusion is something you cannot avoid.
Proximity Marketing the consumer has the choice of
receiving or rejecting
the offer being sent or totally blocking
all content and offers.

Most consumers (especially those on vacation) would want
the content sent
to them as it gives them all the news and
specials going on in the area they
are in. Why would I want
to buy pizza from Pizza Hut when just a few feet
from me
is Captain's House selling two pizzas for the price of one.

Once the user receives the file "Ad", they can re-send and
distribute the content
to other devices encouraging a viral
marketing behavior.

Let's talk a little about the Bluetooth device.

Many Bluetooth manufactures make claims how their
devices can reach
distances of 250m, 1km and up to 16

Here are some basics to understand so you will not be fooled.

There are three types of Bluetooth.

  • Class one (transmits up to 100m)

  • Class two (communicates up to 10m (most phones are class two)

  • Class three (rarely used and travels only short distance)
Important to know! A single Class One transmitter can only server
up to 7
connections simultaneously. In other words - with a class one
communication or download to 7 phones at once is
possible, where a three
transmitter is capable of communicating
with 21 phones. This is the Key to understanding effective Bluetooth



Casino Bonus said...

This is the way it is done today..

Staci Burruel said...

Hmm, this situation is almost the same with a story that I saw on Inside Edition in which smart phones can tell exactly where the owner is, in real time. This caused concern for privacy advocates who are worried that the location tracker could be used in a crime or something else. Phone companies are quick to fix the problem, however. In the case of proximity marketing schemes, it sounds like a really high-tech version of the classic telemarketers and SMS ads. But I think it can get annoying sometimes.

seo greece said...

Marketing is always useful one..and good thinking of this one.very nice to see here..thanks for sharing here with us..

marketing secrets said...

look this free guide : it's very important . and free new

seo marketing said...

I am just starting out in SEO and I encountered the term "link popularity" in some SEO references. Should it be part of my seo marketing plan?

web hosting said...

I like this blog. i get it new information through this blog. you have done a great job for this site.

Oliviapitson said...

Hey, guys!! It’s really a good and informative blogs. I appreciate that SEO companies in India are growing at a very rapid rate and bringing up the opportunities in SEO field.

seo companies

doral real estate said...

Marketing is always useful one..and good thinking of this one.very nice to see here..thanks for sharing here with us..

peter said...

Hello Webmaster,

I really like your blog and want to link on your blogroll and i can also add your link in my blogroll.

Please add my below keyword in your blogroll:
keyword: SEO Company India

In return i will also add my link in my blogroll below:

Waiting your positive response.

Paul Walker

forbrukslÄn pÄ dagen said...

proximity marketing is pretty cool but it should be done carefully to not be taken intrusive.

SEO Marketing said...

As a SEO Marketing consultant I first learn about "Proximity Marketing". I appreciate this is very effective way to highlights business and I would recommend it's ability to create the right business. Thanks!

Austin SEO said...

I thank you for providing us with such valuable information and would really want to know more on how a merchant would control the transmissions to potential consumers. I believe this is the way to go....

daphne sy said...

This post really explains everything. Thanks for sharing with us some tips. KUDOS!:)

Domain in India said...

Really its very interesting. Usually I am not interested on this topic but now I like your write up. It spark out.

deepakw3c said...

Very interesting subject. Nice information, I really appreciate the way you presented.
I have learnt a lot from this post. I read with great pleasure.
Article submission
Article promotion
press release submission

Affiliate Networks said...

Hello there! Do you use Twitter? I'd like to follow you if that would be ok. I am definitely enjoying your weblog and look forward to new updates.

SEO Marketing said...

Proximity marketing is the localized wireless distribution of advertising content associated with a particular place.
SEO Marketing

Colour Meanings said...

I think it gives you something to think about

microsoft project 2010 training said...

Good article regarding Proximity Marketing. This type of marketing is not much expensive. Many companies gives tools for Proximity Marketing.

Joe Adrian said...

Thanks for the nice blog. It was very useful for me. Keep sharing such ideas in the future as well. This was actually what I was looking for, and I am glad to came her....... by BIS 220 Week 1 provider.

Anson jacob said...

Really awesome mail and i take in added advantageous things from this.Much Appreciated and extend offering
MGT 311 Week 2 Individual Assignment | MGT 311 Week 1 Individual Assignment

devidmark said...

I appreciate you and I would like to read your next post.
Thanks for sharing this useful information.
We know your time is very important.
So, We will help you for finding many important website link that you need for every work.
Just Bookmarks one website and get more website link .
all important website link
online earning