Email marketing newsletter by FeedBurner is a service that allows you to deliver your blog content or newsletter to a subscriber by email free.
If a person wants to read your newsletter or content through a feed they would typically have to go to your blog, subscribe to your RSS feed and download an aggregator or a reader to receive your newsletter of content. That is not the case with FeedBurner. And the really good part is your Email Marketing Newsletter is delivered free.
Here’s how it works! After you have registered with FeedBurner and put the subscription form on your blog, your subscriber will fill in the form with their email address and every time you enter new content on your blog or make a change to an old post on your blog, FeedBurner will automatically send the new content or newsletter to your subscriber via email.
This is a great alternative method for receiving feed content and newsletters - the familiar setting of their email inbox.
More on: SEO Marketing
HTML Basic Code
HTML Basic Code can be easily understood. The nice part is one does not need to write html code to build a website but learning to read the basics can be an asset. HTML Basic Code is sometimes necessary to add a certain program but is not a necessity to maintain your basic online business.
What is HTML Basic Code?
• HTML stands for Hyper Text Markup Language
• An HTML file is a text file containing small markup tags.
• The markup tags tell the Web browser how to display the page.
• An HTML file must have an html file extension.
• An HTML file can be created using a simple text editor (Note Pad)
Do You Want to Try It?
Type in the following text in your editor (Note Pad)
Save In: Desktop
Save the file as: mypage.html
Save as Type: Text Doc
Click on the icon named mypage.html on your desktop. A window will open that will read
"This is my first homepage. This text is bold"
Example Explained
The first tag in your HTML document is <html>
This tag tells your browser that this is the start of an HTML document. The last tag in your document is </html>
This tag tells your browser that this is the end of the HTML document.
The text between the <head> tag and the </head> tag is header information.Header information is not displayed in the browser window. This is the doc name.
The text between the <title> tag and the </title> is the title of your document.
The title is displayed in your browser's caption.
The text between the <body> tag and the </body> is the text that will be displayed in your browser.
The text between the <b> and </b> tags will be displayed in a bold font. <html> is the beginning ...</html> is the end.
This is where you will begin, remember W.W.W. is the acronym for World Wide Web and it can be all yours.
Here is "Tryit Editor" if you would like to practice your coding.
Click here ...Try it Editor
Everyone want to do BULLETS
this is row 1
this is row 2
this is row 3
Here is the source
<UL>
<LI> this is row 1
<LI> this is row 2
<LI> this is row 2
</UL>
<UL> (this code says I want an itemize list)
<LI> (this code says I want this style of bullet)
</UL> (this code ends the list and the bullets)
What is HTML Basic Code?
• HTML stands for Hyper Text Markup Language
• An HTML file is a text file containing small markup tags.
• The markup tags tell the Web browser how to display the page.
• An HTML file must have an html file extension.
• An HTML file can be created using a simple text editor (Note Pad)
Do You Want to Try It?
Type in the following text in your editor (Note Pad)
Save In: Desktop
Save the file as: mypage.html
Save as Type: Text Doc
Click on the icon named mypage.html on your desktop. A window will open that will read
"This is my first homepage. This text is bold"
Example Explained
The first tag in your HTML document is <html>
This tag tells your browser that this is the start of an HTML document. The last tag in your document is </html>
This tag tells your browser that this is the end of the HTML document.
The text between the <head> tag and the </head> tag is header information.Header information is not displayed in the browser window. This is the doc name.
The text between the <title> tag and the </title> is the title of your document.
The title is displayed in your browser's caption.
The text between the <body> tag and the </body> is the text that will be displayed in your browser.
The text between the <b> and </b> tags will be displayed in a bold font. <html> is the beginning ...</html> is the end.
This is where you will begin, remember W.W.W. is the acronym for World Wide Web and it can be all yours.
Here is "Tryit Editor" if you would like to practice your coding.
Click here ...Try it Editor
Everyone want to do BULLETS
Here is the source
<UL>
<LI> this is row 1
<LI> this is row 2
<LI> this is row 2
</UL>
<UL> (this code says I want an itemize list)
<LI> (this code says I want this style of bullet)
</UL> (this code ends the list and the bullets)
A really great site to help with your HTML is http://bignosebird.com/html.shtl
More On: SEO MarketingFlash SWF
Flash SWF and search engines are two elements that do not mix well. Flash swf movies are attractive and eye catching but it is important that you keep it to a minimum. The spider cannot understand flash swf movies and cannot read "swf" format. At least not without assistance and even with assistance I wouldn't count on it. Spiders index filenames (and you will find tons of "flash swf" file names) but not the content inside that file.
Sometimes a flash swf movie is worth the SEO efforts. Maybe to make a outstanding point of some kind, but as a general rule use flash as little as possible.
Do not use flash for navigation. Another mistake is to use images and or javascript for navigation. Good old text links are the only SEO approved way for your navigation.
For those of you who insist on using flash SWF there is a tool named "swf2html" that can assist the advanced user. This tool extracts text links from a flash file and writes the output into a html document. A must to download Flash search engine SDK
More on: SEO Marketing Splash Pages
Sometimes a flash swf movie is worth the SEO efforts. Maybe to make a outstanding point of some kind, but as a general rule use flash as little as possible.
Do not use flash for navigation. Another mistake is to use images and or javascript for navigation. Good old text links are the only SEO approved way for your navigation.
For those of you who insist on using flash SWF there is a tool named "swf2html" that can assist the advanced user. This tool extracts text links from a flash file and writes the output into a html document. A must to download Flash search engine SDK
More on: SEO Marketing Splash Pages
Web Seo PPC NY
Web Seo PPC NY Vs Organic Search is a comparison of an orange tree in your back yard to oranges at the grocery store. With one you financially pay, and the other you have to work for.
Let me give you some Pros and Cons of Web Seo PPC NY. (You Pay Per Click) PPC is worry free and is instant. Your targeted traffic is there the second you finish your campaign set up. Unlike Search Engine Optimization. But the price you pay may be more than you planned. It is quick and easy to be listed on page one (if you want to pay the price) and you have the full control of your traffic. You can turn it on or turn it off.
Sounds easy enough. Well if you are in it for the long hall then Web Seo PPC NY is not the way to go. As long as you keep paying for every click you will have traffic. When you stop paying your traffic stops.
Organic Search is forever and is free. Now there is an investment of time to optimize and do all the good stuff to please the search engine so you come up on page one for valued keywords but in the long run it is worth it.
Web Seo PPC NY Video
Organic Search listings are click on 60 percent to 70 percent of
the time. PPC listings are clicked on 30 percent to 40 percent.
PPC is a great way to get instant targeted traffic. But wouldn't it
make sense, if you are already running a PPC campaign, to utilize
both PPC and Organic SEO and capture 100 percent.
Many cannot see the forest for the trees. Both PPC and Organic
SEO is Keyword driven - that's the starting point. Always has
been for Web Seo PPC NY or Organic, always will be.
You don't need money to make money, you only need the right information.
More on: SEO Marketing Ranking Page Optimization.......How to make a favicon seo ...
Learn SEO Optimization
Let me give you some Pros and Cons of Web Seo PPC NY. (You Pay Per Click) PPC is worry free and is instant. Your targeted traffic is there the second you finish your campaign set up. Unlike Search Engine Optimization. But the price you pay may be more than you planned. It is quick and easy to be listed on page one (if you want to pay the price) and you have the full control of your traffic. You can turn it on or turn it off.
Sounds easy enough. Well if you are in it for the long hall then Web Seo PPC NY is not the way to go. As long as you keep paying for every click you will have traffic. When you stop paying your traffic stops.
Organic Search is forever and is free. Now there is an investment of time to optimize and do all the good stuff to please the search engine so you come up on page one for valued keywords but in the long run it is worth it.
Web Seo PPC NY Video
Organic Search listings are click on 60 percent to 70 percent of
the time. PPC listings are clicked on 30 percent to 40 percent.
PPC is a great way to get instant targeted traffic. But wouldn't it
make sense, if you are already running a PPC campaign, to utilize
both PPC and Organic SEO and capture 100 percent.
Many cannot see the forest for the trees. Both PPC and Organic
SEO is Keyword driven - that's the starting point. Always has
been for Web Seo PPC NY or Organic, always will be.
You don't need money to make money, you only need the right information.
More on: SEO Marketing Ranking Page Optimization.......How to make a favicon seo ...
Learn SEO Optimization
Seo Technology
Using the latest Seo technology and building successful search strategies can be very time consuming. Seo technology is a field that is gradually developing into a full time job. But the reality is that your efforts will be greatly rewarded. Seo marketers face a continuous necessity to keep themselves updated with the Seo Technology.
If you don't know the basics for good SEO there are several ways to learn. One is right here on this blog. Read this article or this article will give you a good start. Educating yourself on Seo technology is the only way you will ever see your web site on page one.
Websites do not just magically become successful over night and gain high traffic. If they did then we would all be rich.
Search Engine Optimization requires a lot of time and work. You must CONSTANLY be optimizing your site if you want it to be and REMAIN successful. Your site requires commitment, consistency, active involvement, originality, and of course a lot of trial and error, and continual Search Engine Optimization education. There isn't a day that goes by that I don't learn something new in the SEO technology field. So keep yourself updated and educate, educate, and educate yourself. Seo technology is not going away, it just gets bigger and better everyday.
I would like to add that keyword research and link building is a very important part of optimizing, but we tend to forget about web designing. No I'm not talking about how pretty your site looks, although that is good for the visual part of the visitor. I'm talking about how to build a site that is crawlable. This is why a sitemap is important.
If there is something new or a great new strategy that someone has out there, please post it here and share with the rest of us.
More On: SEO Marketing
If you don't know the basics for good SEO there are several ways to learn. One is right here on this blog. Read this article or this article will give you a good start. Educating yourself on Seo technology is the only way you will ever see your web site on page one.
Websites do not just magically become successful over night and gain high traffic. If they did then we would all be rich.
Search Engine Optimization requires a lot of time and work. You must CONSTANLY be optimizing your site if you want it to be and REMAIN successful. Your site requires commitment, consistency, active involvement, originality, and of course a lot of trial and error, and continual Search Engine Optimization education. There isn't a day that goes by that I don't learn something new in the SEO technology field. So keep yourself updated and educate, educate, and educate yourself. Seo technology is not going away, it just gets bigger and better everyday.
I would like to add that keyword research and link building is a very important part of optimizing, but we tend to forget about web designing. No I'm not talking about how pretty your site looks, although that is good for the visual part of the visitor. I'm talking about how to build a site that is crawlable. This is why a sitemap is important.
If there is something new or a great new strategy that someone has out there, please post it here and share with the rest of us.
More On: SEO Marketing
Affiliate Marketing
Lets talk about what affiliate marketing is and why you should use this method to make money.
Affiliate marketing programs are partnerships between your online business and independent web site owners.
Here is a list of reasons why you should choose affiliate marketing for you Internet business.
1) Be Your Own Boss
2) No Shipping Cost
3) No Merchants Account
4) No invoicing
5) No inventory
6) No Returns
7) Choice of Thousnads of Products
8) No Set-Up Fee
9) No Complaints
10) No Over Head
As an affiliate marketer you need 3 things in a program to maximize your income:
1) A product that people actually NEED..
2) A product that pays GENEROUS commissions.
3) A product that pays you residual monthly income so you can make a sale one time and get paid FOREVER. Not all of your affiliates will be residual but at least one would be nice.
More on: SEO Marketing Profitable Ways To Monetizing Your Site
Affiliate marketing programs are partnerships between your online business and independent web site owners.
Here is a list of reasons why you should choose affiliate marketing for you Internet business.
1) Be Your Own Boss
2) No Shipping Cost
3) No Merchants Account
4) No invoicing
5) No inventory
6) No Returns
7) Choice of Thousnads of Products
8) No Set-Up Fee
9) No Complaints
10) No Over Head
As an affiliate marketer you need 3 things in a program to maximize your income:
1) A product that people actually NEED..
2) A product that pays GENEROUS commissions.
3) A product that pays you residual monthly income so you can make a sale one time and get paid FOREVER. Not all of your affiliates will be residual but at least one would be nice.
More on: SEO Marketing Profitable Ways To Monetizing Your Site
Profitable Ways To Monetizing Your Site
Monetizing your site requires a lot of time consuming research.
I have found an affiliate companies that offer everything
you need to make a profit and has the highest conversion
rate.
There are many ways to monetize your site. The example banners below have high conversion rate, the highest payout, and great pay delivery.
PPC
(Pay Per Click) is a type of search marketing where advertisers pay a publisher (that would be you) a preset amount of money every time a visitor clicks on the advertisers ad on your site.
Sample Banner (Pay Per Click)
PPA
(Pay Per Action) is also a type of search marketing where
the advertisers pays a publisher a preset amount of money
only when an action is completed by the visitor.
Sample Banner (Pay Per Action)
CPL
(Cost Per Lead) the advertiser pays the publisher a preset
amount of money after all the information needed from the
visitor is obtained. It does not mean a sale only a potential sale.
Sample Banner (Cost Per Lead) The free trial stuff.
CPT
(Cost Per Trial) the advertiser pays the publisher a preset
amount of money after the visitor has signed up for a free trial.
Sample Banner (Cost Per Trial)
Now you know four different ways to monetize your site
1. PPC..(Pay Per Click)
2. PPA..(Pay Per Action)
3. CPL..(Pay Per Lead)
4. CPT..(Pay Per Trial)
5. The Affiliate Companies that supply you with all the above monetization models.
(a).Clickbank.com The Highest Conversion Rate
You really don't need too much more to monetize your site (outside of your own product) to make a profit. ClickBank is all digital products. You will need to do is sign up.
I have found an affiliate companies that offer everything
you need to make a profit and has the highest conversion
rate.
There are many ways to monetize your site. The example banners below have high conversion rate, the highest payout, and great pay delivery.
PPC
(Pay Per Click) is a type of search marketing where advertisers pay a publisher (that would be you) a preset amount of money every time a visitor clicks on the advertisers ad on your site.
Sample Banner (Pay Per Click)
PPA
(Pay Per Action) is also a type of search marketing where
the advertisers pays a publisher a preset amount of money
only when an action is completed by the visitor.
Sample Banner (Pay Per Action)
CPL
(Cost Per Lead) the advertiser pays the publisher a preset
amount of money after all the information needed from the
visitor is obtained. It does not mean a sale only a potential sale.
Sample Banner (Cost Per Lead) The free trial stuff.
CPT
(Cost Per Trial) the advertiser pays the publisher a preset
amount of money after the visitor has signed up for a free trial.
Sample Banner (Cost Per Trial)
Now you know four different ways to monetize your site
1. PPC..(Pay Per Click)
2. PPA..(Pay Per Action)
3. CPL..(Pay Per Lead)
4. CPT..(Pay Per Trial)
5. The Affiliate Companies that supply you with all the above monetization models.
(a).Clickbank.com The Highest Conversion Rate
You really don't need too much more to monetize your site (outside of your own product) to make a profit. ClickBank is all digital products. You will need to do is sign up.
Google Images and Keywords
Google Images and Your Name as a Keyword.
This is an incredible way to advertise your web site free. Google Images has billions of images indexed and available for viewing. When you search a specific keyword in the Google image search, example: "June Hollister Seo Marketer” what comes up is my picture with my blog address as shown above. Then if you click on my picture, my blog will pop up.
Now you ask why would I use my name as a keyword. Most people will search your name first before making a purchase from your web site. Visitors feel more confident that if they can see who they are giving their money to. They will then feel you are not trying to hide anything.
Also, use your name as a keyword for the organic search as well. Any website you have your name attached to will come up on page one.
Here's how it works.
You cannot submit your picture to Google Images. This is strictly Googles choice. When the spider crawls your website and after it is index, Google analyses the website and takes related keywords from the text, the image alt tag and the name of the image and index the info in their image database. (Make sure you put keywords in your text that describes your image)
Now it does not stop there. If you type in your name with a keyword and add image in Googles Natural Search Ex: “June Hollister SEO Marketer image” This is what comes up.
Now if you attach another keyword to your image you may not show up on the first page but that is OK because no one stops looking on the first page. I go at least 60 pages deep before I stop looking. The advantage of being on the first page is that they can remember where you are at if they want to return to you. Try it: http://images.google.com/
If you type in the Natural Google Search a keyword/phrase and add the word image (Ex. I am an infopreneur image) This is what pops up. If you click on my image my blog will popup.
The point I am making here is that your images are a very important part of your SEO marketing. What ever you name your images, Google is going to index them under that name and you want that keyword to be a relevant valued keyword.
More On: SEO Marketing
Page Rank Vs SERP Search Engine Result Page
Page Ranking
The question…… can a website without any content in it get high PR or any page rank at all? The answer is Yes,…. a blank website without any content can get a high page rank. You only have to have backlinks of high ranking. Page Rank is determined by backlinks, (not by what's written on your page) which is seen by Google as a vote for your site. The more votes you have of higher Page Rank you receive. Although having good content is what brings visitors to your site not Page Rank.
Page Rating
Page rating is (SERP) Search Engine Result Page , the web page that a search engine returns with is the results of a search query.
In other words if you search in Google search engines for “SEO Helpful Hints” and the search engine gives you a return of “seomarketing7.blogspot.com” number one on page one out of 80,500 sites then that is good page rating.
Having a top page rating has nothing to do with a high page ranking and having high page ranking has nothing to do with top page rating.
Only a quality site with good relevant content will get top page rating.
Only quality relevant backlinks will give you high page ranking.
So the question is, will high page ranking give me a higher page rating. The answer is NO. Page ranking is only prestige. It will do nothing for you in the search results.
So how do I benefit from a high ranking website?
You will attract quality sites
People tend to trust sites with high ranking
They see you as an authority site
Both Page Ranking and Page Rating are important but only top page rating (SERP) will bring in the traffic you need for your site.
More on: Web Seo PPC NY Seo Marketing ...Seo Helpful Hints
Avoid a Bad Neighborhood
A brief definition of a bad neighborhood is sites that have been penalized or banned by Google for various reasons. One of the various reasons could be being associated or affiliated with a "link farm" directly or being linked to a site that is associated with a "link farm". Google will ban you in a second for that one.
Most of the time when you exchange links with a site you see they have a high page rank and they have a high (SERP) Search Engine Result Page. To bring your page rank up this would be a good candidate to link to. But this does not necessary mean that they will stay that way. They themselves could link to someone who is a bad neighborhood and you yourself will be penalized for being linked to them. Even though you are indirectly linked to this "link farm" you will still be penalized. Google sees it as you supporting that site that is supporting that "link farm". As unfair as it may be, this is how it is.
In order to prevent yourself from being banned from the search engines it would be best to periodically check your site for bad neighborhood.
http://www.bad-neighborhood.com/
More On: SEO Marketing
Most of the time when you exchange links with a site you see they have a high page rank and they have a high (SERP) Search Engine Result Page. To bring your page rank up this would be a good candidate to link to. But this does not necessary mean that they will stay that way. They themselves could link to someone who is a bad neighborhood and you yourself will be penalized for being linked to them. Even though you are indirectly linked to this "link farm" you will still be penalized. Google sees it as you supporting that site that is supporting that "link farm". As unfair as it may be, this is how it is.
In order to prevent yourself from being banned from the search engines it would be best to periodically check your site for bad neighborhood.
Check the inbound links of your site and see who you linked to. (Links that point to your site) http://www.backlinkwatch.com/
Check the outbound links A bad neighborhood link checker:(links that point away from your site)http://www.bad-neighborhood.com/
More On: SEO Marketing
Mind Mapping Software
Mind Mapping Software
Mind Mapping for The Serious Marketer Mind Mapping allows you to focus on the details.
You can quickly generate, capture, organize ideas, tasks and your activities.You can take the end results of an idea and take it to the next level by working out every logical step.
This is a tool for serious marketers and the best part is ....... Totally Free. I mind map everything....even my grocery list.
Mind Mapping
Mind Mapping for The Serious Marketer Mind Mapping allows you to focus on the details.
You can quickly generate, capture, organize ideas, tasks and your activities.You can take the end results of an idea and take it to the next level by working out every logical step.
This is a tool for serious marketers and the best part is ....... Totally Free. I mind map everything....even my grocery list.
Mind Mapping
Online Business Resource Links
Help Build Your Internet Presence
For creating on screen videos
http://camstudio.org/ (Free)
Autoresponder
http://juneh.emailaces.com/ (small Fee)
How To Start & Maintain An Online Business "Videos"
http://www.purewebprofit.com/ (Small Fee)
Create Popups In Less Than 2 minutes
http://purewebprofit.com/popupintroduction.html (Free)
Spy On Your Online Competitors
http://www.spyfu.com/ (Free)
Video Training on How To Use Spy Fu
http://videotraining.imwishlist.com/spy-fu (Free)
Learn All With Articles and Videos By Jack Sinclair
http://www.referralcamp.com/ (Free)
Totally Off The Wall and So Not Related (I Love This One)
http://www.referralcamp.com/blog/random-post/7-misuses-of-everyday-household-items
More Seo Tools (Free)
http://www.seomoz.org/
See your site as the spider see it with a Spider Simulator
http://www.webconfs.com/search-engine-spider-simulator.php
More On: SEO Marketing
For creating on screen videos
http://camstudio.org/ (Free)
Autoresponder
http://juneh.emailaces.com/ (small Fee)
How To Start & Maintain An Online Business "Videos"
http://www.purewebprofit.com/ (Small Fee)
Create Popups In Less Than 2 minutes
http://purewebprofit.com/popupintroduction.html (Free)
Spy On Your Online Competitors
http://www.spyfu.com/ (Free)
Video Training on How To Use Spy Fu
http://videotraining.imwishlist.com/spy-fu (Free)
Learn All With Articles and Videos By Jack Sinclair
http://www.referralcamp.com/ (Free)
Totally Off The Wall and So Not Related (I Love This One)
http://www.referralcamp.com/blog/random-post/7-misuses-of-everyday-household-items
More Seo Tools (Free)
http://www.seomoz.org/
See your site as the spider see it with a Spider Simulator
http://www.webconfs.com/search-engine-spider-simulator.php
More On: SEO Marketing
What Is A Google API Key
API stands for (Application Programming Interface) which is ( a representational state transfer.)
A Google API Key allowing you to access different company libraries that will return information back to you in a language you can understand it.
Think of it as a library of data and services that you can access if you have the right key and you can use these services from the library to access information.
Sign Up for the Google Maps API http://code.google.com/apis/maps/signup.html
A Google API Key allowing you to access different company libraries that will return information back to you in a language you can understand it.
Think of it as a library of data and services that you can access if you have the right key and you can use these services from the library to access information.
Sign Up for the Google Maps API http://code.google.com/apis/maps/signup.html
More on: SEO Marketing Web Seo PPC NY
Parked Domain | Make Money
Earn Money With Your Unused Domain Names
The first step is to make sure your domain registrar offers "Forwarding or "Redirect" service. Forwarding a domain name means your registrar forwards yourdomain.com to anotherdomain.com. When anyone types in or clicks on a link to yourdomain.com they will be sent to anotherdomain.com.
Now find an affiliate program that is directly related to your parked domain name. For example I have a domain name a-voipsolution.com. I would want to find and affiliate program that is related to VOIP and have a-voipsolution.com forwarded to https://sedo.com/?partnerid=41530. Now when someone clicks on a link or types in a-voipsolution.com they are automatically taken to my affiliates site and since my referral id is in the URL, I will get credit for any sales made. It is that simple.
OR
Use a service that will take the domain as is - with no content whatsoever and suggest search options that generate revenue for each click?
Example: when you type in your browser http://www.vistawindow.biz (my parked domain)
you will be directed to my affiliate site https://sedo.com/?partnerid=41530
More On: SEO Marketing
The first step is to make sure your domain registrar offers "Forwarding or "Redirect" service. Forwarding a domain name means your registrar forwards yourdomain.com to anotherdomain.com. When anyone types in or clicks on a link to yourdomain.com they will be sent to anotherdomain.com.
Now find an affiliate program that is directly related to your parked domain name. For example I have a domain name a-voipsolution.com. I would want to find and affiliate program that is related to VOIP and have a-voipsolution.com forwarded to https://sedo.com/?partnerid=41530. Now when someone clicks on a link or types in a-voipsolution.com they are automatically taken to my affiliates site and since my referral id is in the URL, I will get credit for any sales made. It is that simple.
OR
Use a service that will take the domain as is - with no content whatsoever and suggest search options that generate revenue for each click?
Example: when you type in your browser http://www.vistawindow.biz (my parked domain)
you will be directed to my affiliate site https://sedo.com/?partnerid=41530
More On: SEO Marketing
Understanding And Thinking Like A Customer
There are three good reasons why your visitors do not buy your product.
Reason # 1...They don't Need It: Which really means they don't want it. Because you have not given them enough compelling reason to want it.
Reason # 2... They Don't Trust You: They don't believe you when you tell them the benefits of your products. You must give them believable information about your service/product. A money back guarantee. Provide testimony from satisfied customers. Having a contact for your customers to communicate with you will give you credibility. Do not be affraid to sign your name to the bottom of your webpage. People like to know who they are dealing with. Let people know they are ordering through a secure server on your site and that the information they give is kept confidential.
Reason # 3... They Have No Money: Most prospective customers avoid buying what you offer because they prefer to spend the money somewhere else. Change their priorities by making your product so needed that you will go to the top of their list. (Make them an offer they can't refuse.) Also on high ticket items give them a break down on the price to its lowest increment. Example: " And you can have this for less than 80 cents a day" ( for a product priced at $295.00 a year).
There is one more reason why people don't buy ... They are not in a hurry ... People tend to procrastinate even though they have decided to buy. Some will forget why they even wanted to buy or they will be distracted by other offers and forget all about you. Give them an urgency to buy now. If you offer a special discount price and/or a bonus for ordering before a certain deadline or "quantities are limited" could help avoid losing sales. If you do give them a deadline make sure you stick to it. They want to know your word is good.
Extra Tips: Understanding and Thinking Like A Customer
1. Your ad copy should list features and benefits. Example: If you are selling an air mattress that is lightweight, that is a feature. The fact that it is soft and comfortable to sleep on is a benefit.
2. Your headline should stand out with keywords to attract your target audience.
3. If they do not buy today give them a reason to bookmark your site and return later. The more times they visit your site the greater chance of a sale. The most effective way to keep them coming back is to give them a free subscription to your e-zine for a mini course.
4. Give people as many ordering option as possible. Credit card, Paypal, Checks, Money Orders, Electronic payment, Mule Train, Carrier Pigeon. Make it easy to get their order.
5. Make sure it is easy to navigate to and through the process of ordering. If your customer becomes confused or frustrated they will click away and never return.
6. All graphics on your site should relate to the theme. You want to "attract" your customer not "distract" them. You don't want your customer to lose site of why they are there.
7. Put a special reminder at the bottom of the page to "grab that free special while quanity last." This forces them to go back and read your ad copy in case they just read the top of your site and then scrolled to the bottom to see the end result. ( I know this happens I've done it myself.)
8. Have an opt-in form on the upper right hand side above the fold of the page. I know the gurus say the hotspot on your web page is the upper left but that is not true. The upper left
may work for some but the right hand side above the fold works for everyone.
9. When introducing a new product each site will have different experience. The more value the visitor sees you and your site the more valuable they will see the product.
10. Focus on everything from the perspective of a customer and help them get where they need to go. Understanding and Thinking Like A Customer can increase your sales and profits.
Getting visitors to your site is not the hard part. Getting them to take action is where the work comes in. However, it's not enough for just me giving you a few tips to focus on and it's not going to make you a big success but it WILL give you a really big jump start.
More On: SEO Marketing
Reason # 1...They don't Need It: Which really means they don't want it. Because you have not given them enough compelling reason to want it.
Reason # 2... They Don't Trust You: They don't believe you when you tell them the benefits of your products. You must give them believable information about your service/product. A money back guarantee. Provide testimony from satisfied customers. Having a contact for your customers to communicate with you will give you credibility. Do not be affraid to sign your name to the bottom of your webpage. People like to know who they are dealing with. Let people know they are ordering through a secure server on your site and that the information they give is kept confidential.
Reason # 3... They Have No Money: Most prospective customers avoid buying what you offer because they prefer to spend the money somewhere else. Change their priorities by making your product so needed that you will go to the top of their list. (Make them an offer they can't refuse.) Also on high ticket items give them a break down on the price to its lowest increment. Example: " And you can have this for less than 80 cents a day" ( for a product priced at $295.00 a year).
There is one more reason why people don't buy ... They are not in a hurry ... People tend to procrastinate even though they have decided to buy. Some will forget why they even wanted to buy or they will be distracted by other offers and forget all about you. Give them an urgency to buy now. If you offer a special discount price and/or a bonus for ordering before a certain deadline or "quantities are limited" could help avoid losing sales. If you do give them a deadline make sure you stick to it. They want to know your word is good.
Extra Tips: Understanding and Thinking Like A Customer
1. Your ad copy should list features and benefits. Example: If you are selling an air mattress that is lightweight, that is a feature. The fact that it is soft and comfortable to sleep on is a benefit.
2. Your headline should stand out with keywords to attract your target audience.
3. If they do not buy today give them a reason to bookmark your site and return later. The more times they visit your site the greater chance of a sale. The most effective way to keep them coming back is to give them a free subscription to your e-zine for a mini course.
4. Give people as many ordering option as possible. Credit card, Paypal, Checks, Money Orders, Electronic payment, Mule Train, Carrier Pigeon. Make it easy to get their order.
5. Make sure it is easy to navigate to and through the process of ordering. If your customer becomes confused or frustrated they will click away and never return.
6. All graphics on your site should relate to the theme. You want to "attract" your customer not "distract" them. You don't want your customer to lose site of why they are there.
7. Put a special reminder at the bottom of the page to "grab that free special while quanity last." This forces them to go back and read your ad copy in case they just read the top of your site and then scrolled to the bottom to see the end result. ( I know this happens I've done it myself.)
8. Have an opt-in form on the upper right hand side above the fold of the page. I know the gurus say the hotspot on your web page is the upper left but that is not true. The upper left
may work for some but the right hand side above the fold works for everyone.
9. When introducing a new product each site will have different experience. The more value the visitor sees you and your site the more valuable they will see the product.
10. Focus on everything from the perspective of a customer and help them get where they need to go. Understanding and Thinking Like A Customer can increase your sales and profits.
Getting visitors to your site is not the hard part. Getting them to take action is where the work comes in. However, it's not enough for just me giving you a few tips to focus on and it's not going to make you a big success but it WILL give you a really big jump start.
More On: SEO Marketing
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