Google Images and Keywords

Google Images and Your Name as a Keyword.

This is an incredible way to advertise your web site free. Google Images has billions of images indexed and available for viewing. When you search a specific keyword in the Google image search, example: "June Hollister Seo Marketer” what comes up is my picture with my blog address as shown above. Then if you click on my picture, my blog will pop up.

Now you ask why would I use my name as a keyword. Most people will search your name first before making a purchase from your web site. Visitors feel more confident that if they can see who they are giving their money to. They will then feel you are not trying to hide anything.

Also, use your name as a keyword for the organic search as well. Any website you have your name attached to will come up on page one.

Here's how it works.

You cannot submit your picture to Google Images. This is strictly Googles choice. When the spider crawls your website and after it is index, Google analyses the website and takes related keywords from the text, the image alt tag and the name of the image and index the info in their image database. (Make sure you put keywords in your text that describes your image)

Now it does not stop there. If you type in your name with a keyword and add image in Googles Natural Search Ex: “June Hollister SEO Marketer image” This is what comes up.

Now if you attach another keyword to your image you may not show up on the first page but that is OK because no one stops looking on the first page. I go at least 60 pages deep before I stop looking. The advantage of being on the first page is that they can remember where you are at if they want to return to you. Try it: http://images.google.com/


If you type in the Natural Google Search a keyword/phrase and add the word image (Ex. I am an infopreneur image) This is what pops up. If you click on my image my blog will popup.



The point I am making here is that your images are a very important part of your SEO marketing. What ever you name your images, Google is going to index them under that name and you want that keyword to be a relevant valued keyword.

More On: SEO Marketing

Page Rank Vs SERP Search Engine Result Page

Page Ranking
The question…… can a website without any content in it get high PR or any page rank at all? The answer is Yes,…. a blank website without any content can get a high page rank. You only have to have backlinks of high ranking. Page Rank is determined by backlinks, (not by what's written on your page) which is seen by Google as a vote for your site. The more votes you have of higher Page Rank you receive. Although having good content is what brings visitors to your site not Page Rank.

Page Rating
Page rating is (SERP) Search Engine Result Page , the web page that a search engine returns with is the results of a search query.

In other words if you search in Google search engines for “SEO Helpful Hints” and the search engine gives you a return of “seomarketing7.blogspot.com” number one on page one out of 80,500 sites then that is good page rating.

Having a top page rating has nothing to do with a high page ranking and having high page ranking has nothing to do with top page rating.

Only a quality site with good relevant content will get top page rating.

Only quality relevant backlinks will give you high page ranking.

So the question is, will high page ranking give me a higher page rating. The answer is NO. Page ranking is only prestige. It will do nothing for you in the search results.

So how do I benefit from a high ranking website?

You will attract quality sites
People tend to trust sites with high ranking
They see you as an authority site

Both Page Ranking and Page Rating are important but only top page rating (SERP) will bring in the traffic you need for your site.

More on: Web Seo PPC NY Seo Marketing ...Seo Helpful Hints

Avoid a Bad Neighborhood

A brief definition of a bad neighborhood is sites that have been penalized or banned by Google for various reasons. One of the various reasons could be being associated or affiliated with a "link farm" directly or being linked to a site that is associated with a "link farm". Google will ban you in a second for that one.

Most of the time when you exchange links with a site you see they have a high page rank and they have a high (SERP) Search Engine Result Page. To bring your page rank up this would be a good candidate to link to. But this does not necessary mean that they will stay that way. They themselves could link to someone who is a bad neighborhood and you yourself will be penalized for being linked to them. Even though you are indirectly linked to this "link farm" you will still be penalized. Google sees it as you supporting that site that is supporting that "link farm". As unfair as it may be, this is how it is.

In order to prevent yourself from being banned from the search engines it would be best to periodically check your site for bad neighborhood.

Check the inbound links of your site and see who you linked to. (Links that point to your site) http://www.backlinkwatch.com/

Check the outbound links A bad neighborhood link checker:(links that point away from your site)
http://www.bad-neighborhood.com/

More On: SEO Marketing