SEO Marketing

Proximity Marketing

2011-04-27T13:11:00.000-07:00

What is Proximity Marketing? How does it work and is it INTRUSIVE?

Proximity Marketing is wireless transmission of an advertisement "file"
(Usually a really good offer) to cell phones (or any bluetooth or WiFi
device) in the local area of a business.

The transmission is picked up by cell phones that have bluetooth
enabled. The manufactures of Blackberry and Iphones block this
kind of transmission even though they have their bluetooth turned
on. All other phones that has their bluetooth activated will receive
an invitation to accept an offer. The consumers bluetooth must
be activated before they can receive any content.

The consumer must accept the invitation before the content is
sent. They can say "YES or "NO". If the consumer is concerned
about being pinged everywhere they go, they can easily make
their phone "INVISIBLE" and keep their bluetooth turned on
so their earpiece or other device will continue working but they
will not receive any invitation or message from the merchant.
This feature is in every phone deployed with bluetooth.

I personally feel that an intrusion is something you cannot avoid.
With Proximity Marketing the consumer has the choice of
receiving or rejecting the offer being sent or totally blocking
all content and offers.

Most consumers (especially those on vacation) would want
the content sent to them as it gives them all the news and
specials going on in the area they are in. Why would I want
to buy pizza from Pizza Hut when just a few feet from me
is Captain's House selling two pizzas for the price of one.

Once the user receives the file "Ad", they can re-send and
distribute the content to other devices encouraging a viral
marketing behavior.

Let's talk a little about the Bluetooth device.

Many Bluetooth manufactures make claims how their
devices can reach distances of 250m, 1km and up to 16
kilometers.

Here are some basics to understand so you will not be fooled.

There are three types of Bluetooth.

Class one (transmits up to 100m)

Class two (communicates up to 10m (most phones are class two)

Class three (rarely used and travels only short distance)

Important to know! A single Class One transmitter can only server
up to 7 connections simultaneously. In other words - with a class one
transmitter, communication or download to 7 phones at once is
possible, where a three transmitter is capable of communicating
with 21 phones. This is the Key to understanding effective Bluetooth
Marketing.

.......

Start and Maintain an Online Business

2011-04-22T00:34:00.001-07:00

home based online bu

Business Process Outsourcing

2011-04-16T16:45:00.000-07:00

Business Process Outsourcing is contracting another company or
person to complete a task you yourself prefer not to do. Or do not
have time to do. Or don't know how to do. This is really good
business. Source it out.

A lot of people think doing it themselves is going to save them
money but that is not the case. How much money are you worth
per hour?

You can pay someone five or ten dollars to do a job that could
take you days to do. I have two great resources for you that can
save you a great deal of time and money.

www.fiverr.com Every task is only five dollars.
www.tenbux.com Every task is only five or ten dollars. This is just
a clone of Fiverr but very effective.

Want a good investment...domain for sale:
http://windsor-ontario-canada.com/

More on: SEO Marketing

Trade Blog Title for Post Title in Title Bar

2010-07-28T15:13:00.000-07:00

Trade Title for Post

Is this a good idea you ask. Look at the before and after image below.

My blog name "SEO Marketing" would usually come first in the

Title Bar. This does not help SEO (Search Engine Optimization) as the

keyword of my post is "Infopreneur Helpful Hints" which would

appear after my blog name.

This can be fixed very quickly.

When playing around in your HTML it is best to make a copy

and put it on a notepad just in case you make an error and

need to start over.

1-Click on your dashboard

2-Click "Settings"

3-Click "edit HTML"

4-Search for this tag <title><data:blog.pageTitle/

></title>about nine or ten lines down.

Replace it with <title><data:blog.pageName/></title>

Each time someone clicks on one of your post, the title

bar will show your post title instead of your blog name.

Soooo much better for the spider. This is an old technique

but yet still very effective.

The Process to Online Business

2009-10-20T14:15:00.000-07:00

Most people who turn to the Internet to supplement their income
are unaware of the process of SEO Marketing and this is why they
usually fail. The first step to building an online business is patience.
It takes time and effort to go through "The Process."

Anyone can build a website with products to sell and call it an
online business. And then they get totally disillusioned when
they have not sold any product.

The reason they make no sales is because they started with
step # 1 (Find a Niche) and jumped to step # 10 (Looking
for traffic) and forgot to do all the in between stuff that makes
the difference.

10. You cannot sell anything on your site without traffic.

9. You cannot get traffic to your site unless you are on page #1
in the Google search engine.

8. You cannot be on page #1 without talking to the robots.

7. You cannot talk to the robots without (SEO) Search Engine
Optimization.

6. SEO is of no value if you are not indexed in the Google data base.

5. You cannot get indexed in the Google data base unless you are
linked to a site that is being crawled by the robot.

4. You cannot get linked to another site unless you have a site with
content of value.

3. You cannot have valued content unless your niche is in demand.

2. You cannot have a niche or topic in demand until you research
the niche or topic.

1. You cannot have an online business without a niche or topic.

My Point.

Find a valued topic or niche and climb step by step from 1 to 10.
Taking short cuts don't work. Be patient, it will come.

So whoever starts with choosing a topic or product and starts
looking for traffic just because they have a website is going to
starve to death.

Anyone with a computer and an Internet connection has the
opportunity to start an online business. Patience and
following the process is what will make it a success.
More on SEO Marketing

Blogger.com Algorithms

2009-07-22T10:10:00.000-07:00

This can happen to you.
My blog was disabled by Blogger.com because their automated system showed some false positives (as they so put it) and shut me down. Now here is the repercussions I suffered from their actions. I no longer existed anywhere. This means, I was knocked out of my "page one position" in the Google search engine, and I lost all my visitors.

Blogger.com algorithms saw my blog as a spam blog and just shut me down. No warning, no announcement, no anything. Blogger.com has the right to do this as they do own my blog.

Of course I appealed it and they returned my blog to me but I just took a very big loss. Now I have to work at trying to get my blog back on page one in the Google search engine.

So my point here is, if you are going to monetize your Blogger.com blog, don’t depend on the income as it can be taken away from you in a flash.
More on SEO Marketing

Custom Signature

2009-06-27T14:33:00.000-07:00

Before I explain how to insert a custom signature I want to tell you where to get one.

Also this tutorial is only meant for users of Blogger. A couple of reasons why you would want a custom signature are keyword. 1st reason. Remember how we discussed your name as a keyword. Example: Google Images and Keywords . The alt tag in this signature image is your name. That makes it a keyword and your site will end up in the Google search if someone does a search on you. The 2nd reason, it sets you and your blog apart from others that try to hide who they really are. This builds trust.

Create a signature http://www.mylivesignature.com

1) Copy the image code

2) Go to your Blogger –Dashboard-Settings-Formatting

3) Scroll down to Post Template Box

4) Paste image code

This is a very easy method.
More on SEO Marketing

Online Marketing

2009-05-25T09:35:00.000-07:00

The other day I read an article, “Do We Need Another Blog for Online Marketing?” written about a class I taught “Online Business”and "Online Marketing" at my computer club, TBCS (Tampa Bay Computer Society). The article stated, "many perhaps more than half, the participants were not experienced in the prerequisites of starting an online business.
Knowing how to use common browser functions.
Having a rough business plan.
Having a vague idea about common online marketing plays."

The article also stated, “there is a runway to getting off the ground and my students were still in the hanger.”

I'm not saying these are false statements, I'm saying I realize (as it was stated) the information is too advanced for a newbie.

My blog (Seo Marketing) probably is too advanced for a newbie as well. What I need is some input from you to help me, help you.

Should I go back to the beginning and give more info for the newbie or should I continue for those who already have an online business and just need to keep up with the changing times of the WWW?

More On: Seo Marketing Trouble With Twitter

Trouble with Twitter

2009-05-22T09:52:00.000-07:00

The Trouble With Twitter is people don't understand enough of
the pros and cons of -Twitter. Lets start with "What is Twitter,"
a few Pros and Cons, and a little bit about the lingo.

The Wikipedia definition is:
Twitter is a free social networking and micro-blogging service
that enables its users to send and read other users' updates known
as tweets.

Tweets are text-based posts of up to 140 characters in length
which are displayed on the user's profile page and delivered to
other users who have subscribed to them (known as followers).

Here's some news. The New York Times’ Twitter accounts got
Hacked in the early part of May. I guess this would be part of the
cons of Twitter.

So, no big damage done, and the issue seems to have been quickly
resolved, but it’s another warning for all you tweeple (a twitter
user): keep your computers clean and your Twitter passwords
hidden.

Now if I was a Tweeple (a twitter user) and I wanted to re-post a
twitter message (a tweet) I would be (RT) Retweeting. It is
simply rebroadcasting someones post to my followers. Nothing
immoral about that as someone I am following may not be a
follower of the people that is following me. (I'm not even sure I
understand what I just said.) Anyways, if someone re-post one of my tweets it would help me reach a greater portion of the Tweetersphere than I might otherwise be capable of
reaching on my own.

So you ask, why would I want to reach a wider audience?

--To share something important.

--To interact with new people.

--To promote something (a product, a blog, a website, an event)
--This would be the pros of twitter.

If you want to be retweeted you must keep it short, under 120
characters and keep it funny, useful or informative.

More on : SEO Marketing How to create a Favicon for your blog Seo Marketer

How To Create A Favicon For Your Blog

2009-05-06T20:31:00.000-07:00

Favicon, what is it? A Favicon is a image that sits in front of your url in the address bar of your browser.

The advantage of creating and installing a Favicon for your
blog is you will not be forgotten when someone bookmarks
you. How many time have you bookmarked a site and the
next day you forgot all about it. Maybe in a month or so you
might come across it

Having a Favicon makes you stand out in a crowd when
someone bookmarks you. You can be seen at a glance.
It's a form of branding your site for recognition. Some
companies will use their logo for their Favicon

The first thing you must do is create an image. There are
many graphic image programs that you can use. Paint is
one that you have in your "programs" in your computer.

After you have created your image go to
http://www.iconj.com to generate your image to a
Favicon.

Most Favicons are generated in a ".ico" file but Blogger.
com does not support that file. But we do have option.

After "Icon Generator" tab.

Browse and upload your image under ("Free FavIcon
Generator and Hosting") (You have to have iconj.com
host your image because the other upload will generate
a ".ico" file which Blogger .com does not support.

After you click upload you will be given a code which you
will copy and paste in your blog HTML.

The instruction to place your code in blogger.com.
1. Sign in to your Blogger account.
2. Click Layouts
3. Click "edit HTML" tab
4. Scroll down through the code to
"<title><data:blog.pageTitle/></title>"
5. Paste the code right under this title tag.
6. Publish your blog.

Bookmark your site first and then click on the link
in bookmark and you should see your Favicon in the
address bar.

While Internet Explore requires that the Favicon be an
".ico" file, Firefox, Netscape, and other browsers can also
display gif, jpg, and png files as Favicons.

If you do not see your Favicon in Internet Explorer,
bookmark your blog in Firefox browser first before you
feel you have made a mistake.

Favicon Video

More on: SEO Marketing Email Signature Seo Marketer

Email Signature

2009-05-01T16:19:00.000-07:00

We have talked about this before but I have been asked to talk
again about the importance of an email signature.

An email signature is usually your name, your company, your
phone number and your web site. This is great to share essential
contact information, but will it really create any action.The
purpose of a signature is to drive traffic to your business.

How about including a catchy hyperlink directed to your web site
that is so curious that everyone has to click on it. Or it could be a
hyperlink to an affiliate. (You could make some money) Your
email signature is a marketing strategy that has worked for
years. What a great way to advertise your business and cost
you nothing.

When you send an email and if it is something of real interest, that
person is going to forward it to a couple of friends and what goes
with it? Your signature! With a great catchy hyperlink in your
signature, they cannot resist clicking on it andthey also forwards it
to a couple of friend and they forward it to a couple of friends and
so on and so on.

So my message here is…yes put in that essential contact
information but put that catchy irresistible hyperlink that
is going to drive visitors to your web site or make you a few
dollars through an affiliate program. Either way this is a
benefit to you.

You will be very surprise how this little catchy hyperlink as part
of your signature can work in your favor. It’s easy, simple and no
cost to you. An email signature is a great viral marketing tool... Use it.
More on: SEO Marketing Latent Semantic Indexing

What is LSI?

2009-04-30T10:54:00.000-07:00

Latent Semantic Indexing (LSI) is supposed to be an algorithm
that the search engines use to evaluate your content through
related keywords. Now there seems to be some controversy
on this topic. Some of our big Gurus’ have tested this theory
and say that it does not do a thing for your page ranking or
your keyword ranking. I’m wondering, is there such an
algorithm?

Whether there is such an algorithm or not you still don’t want
to stuff your content with the same keyword and get penalized.
So you really do need related keyword.

If you type your content first in Microsoft word (like I do) before
placing it on your site, you will be able to get related keywords
by right clicking on the word and scroll down to Synonyms.
Example: right click the word “ Marketing “

As you can see it suggested "Advertising, Promotion, Selling, Market

More on : Seo Marketing

Google Advance Search Operators

2009-04-29T20:32:00.000-07:00

Google Operators are very seldom used and are so
misunderstood. Let me first explain who and what
these Operators are.

Google Operators are restricted research. For example:

“Site:” is a Google Operator that returns the information
on the URLs they have indexed for your website. To
access it, you type in the Google search box:
site:www.yoursiteurl.com (Searches only your site)

Not only do you get to see the approximate number of
URLs listed with Google, you get to view all your title
tags to see if there is any duplicate issues. This is a
very important factor for SEO Marketers.

“Link:” is a Google Advanced Operator that returns
pages that are linked to your site. To access it, type in
the Google Search box:
Link:www.yoursiteurl.com (Linked pages)

"Info:" is a Google Advanced Operator that finds information
about your page.
Example:
· Show Google's cache of www.yoursiteurl.com
· Find web pages that are similar to http://www.yoursiteurl.com/
· Find web pages that link to www.yoursiteurl.com
· Find web pages from the site http://www.yoursiteurl.com/
Find web pages that contain the term
http://www.yoursiteurl.com/

To access it, type in the Google Search Box:
Info:www.yoursiteurl.com (Info about your page)

"Related:" is a Google operator that finds site that are
related to your site.
To access it, type in Google Search Box:
Related:www.yoursiteurl.com (Related pages)

There are more Google Advance Search Operators out
there but I find these to be the ones used the most.

For more on: Learn SEO Marketing

The Simple Rules to Improve Pagerank

2009-04-18T22:39:00.000-07:00

In order to Improve Pagerank you need to understand how it
works. Google wants to improve you pageranking and will
rank your pages for what ever you want, you just have to tell
them. But you have to conform to their system and use their
rules. Once you understand these rules, it really is not difficult
to reach top ranking that last.

All of Google users are searching for the answer to some question,
they are searching for truth. And what Google promises to show
them is everything that answers their questions and nothing that
doesn't. This is just result relevance, result precision and user
efficiency. These are the standards that Google uses to evaluate
results and improve their own algorithm. When you learn to
conform to what they want they reward you with higher ranking.
To do this, learn to work the system.

There is really just 3 simple parts:

Topic.. The interpretation of your pages (title, heading, and
body) The on page factors.
Reputation.. The use of link text to attach meaning to your
pages the links lead to. (Internal links )
Confirmation.. Links from other sites (backlinks) Without
backlinks even the best optimized website will find themselves
in trouble. The larger your website the less external links you
will need. But all sites will need some external links. Because
this is one of the techniques Google uses to combat low quality
websites.

All you have to learn is to routinely bring together these three
factors Topic, Reputation, Confirmation and you will find your-
self in the heart of Google and you will improve your pagerank.

More on SEO Marketing Email Marketing

Splash Pages

2009-04-06T18:06:00.000-07:00

Spash Pages are pages designed to draw attention to something. They are pages that have jump out flashy moving visual elements (called flash) that take a long time to load. The question is, do we need flash pages? Yes, sometime we do. The other question is, should we use flash pages? No, especially on your home page.

Why do we need them? It can be a great way to draw attention to an important message you don 't want your visitor to miss, such as a deadline, critical releases, or expiring downloads. So the splash page is good for attention.

Why should we not use them? Google does not like pointing its searchers to splash pages. It is not good SEO Marketing. Users hate splash pages, and can really get on the users' nerves. I know that is how I feel. They drive me crazy, although they do get my attention. Sometimes a splash page can be appealing, but most of the time - a splash page is interfering and just not user- friendly.

You must remember search engines love content not flash. If you are serious about ranking in the top ten, then it is most important you began increasing your SEO content. You can still have a flash page for your visitors, it will just probably not get indexed. This is really OK because it is for your visitor not the search engines. As a matter of fact I would suggest (if you are going to use flash) you add a rel="nofollow" to all links leading to your splash page. This is an attribute you can set on an HTML <a> link tag.

So ask yourself, should I use flash or should I not use flash?
That is the question.

More on SEO Marketing Flash SWF

Email Marketing Newsletter

2009-03-06T16:34:00.000-08:00

Email marketing newsletter by FeedBurner is a service that allows you to deliver your blog content or newsletter to a subscriber by email free.
If a person wants to read your newsletter or content through a feed they would typically have to go to your blog, subscribe to your RSS feed and download an aggregator or a reader to receive your newsletter of content. That is not the case with FeedBurner. And the really good part is your Email Marketing Newsletter is delivered free.

Here’s how it works! After you have registered with FeedBurner and put the subscription form on your blog, your subscriber will fill in the form with their email address and every time you enter new content on your blog or make a change to an old post on your blog, FeedBurner will automatically send the new content or newsletter to your subscriber via email.
This is a great alternative method for receiving feed content and newsletters - the familiar setting of their email inbox.

More on: SEO Marketing

HTML Basic Code

2009-02-08T18:54:00.000-08:00

HTML Basic Code can be easily understood. The nice part is one does not need to write html code to build a website but learning to read the basics can be an asset. HTML Basic Code is sometimes necessary to add a certain program but is not a necessity to maintain your basic online business.

What is HTML Basic Code?

• HTML stands for Hyper Text Markup Language
• An HTML file is a text file containing small markup tags.
• The markup tags tell the Web browser how to display the page.
• An HTML file must have an html file extension.
• An HTML file can be created using a simple text editor (Note Pad)

Do You Want to Try It?

Type in the following text in your editor (Note Pad)

Save In: Desktop
Save the file as: mypage.html
Save as Type: Text Doc

Click on the icon named mypage.html on your desktop. A window will open that will read

"This is my first homepage. This text is bold"
Example Explained
The first tag in your HTML document is <html>
This tag tells your browser that this is the start of an HTML document. The last tag in your document is </html>
This tag tells your browser that this is the end of the HTML document.
The text between the <head> tag and the </head> tag is header information.Header information is not displayed in the browser window. This is the doc name.
The text between the <title> tag and the </title> is the title of your document.
The title is displayed in your browser's caption.
The text between the <body> tag and the </body> is the text that will be displayed in your browser.
The text between the <b> and </b> tags will be displayed in a bold font. <html> is the beginning ...</html> is the end.

This is where you will begin, remember W.W.W. is the acronym for World Wide Web and it can be all yours.
Here is "Tryit Editor" if you would like to practice your coding.
Click here ...Try it Editor
Everyone want to do BULLETS

this is row 1

this is row 2

this is row 3

Here is the source
<UL>
<LI> this is row 1
<LI> this is row 2
<LI> this is row 2
</UL>
<UL> (this code says I want an itemize list)
<LI> (this code says I want this style of bullet)
</UL> (this code ends the list and the bullets)

A really great site to help with your HTML is http://bignosebird.com/html.shtl

Flash SWF

2008-11-26T11:24:00.000-08:00

Flash SWF and search engines are two elements that do not mix well. Flash swf movies are attractive and eye catching but it is important that you keep it to a minimum. The spider cannot understand flash swf movies and cannot read "swf" format. At least not without assistance and even with assistance I wouldn't count on it. Spiders index filenames (and you will find tons of "flash swf" file names) but not the content inside that file.

Sometimes a flash swf movie is worth the SEO efforts. Maybe to make a outstanding point of some kind, but as a general rule use flash as little as possible.

Do not use flash for navigation. Another mistake is to use images and or javascript for navigation. Good old text links are the only SEO approved way for your navigation.

For those of you who insist on using flash SWF there is a tool named "swf2html" that can assist the advanced user. This tool extracts text links from a flash file and writes the output into a html document. A must to download Flash search engine SDK

More on: SEO Marketing Splash Pages

Web Seo PPC NY

2008-11-02T01:13:00.000-07:00

Web Seo PPC NY Vs Organic Search is a comparison of an orange tree in your back yard to oranges at the grocery store. With one you financially pay, and the other you have to work for.

Let me give you some Pros and Cons of Web Seo PPC NY. (You Pay Per Click) PPC is worry free and is instant. Your targeted traffic is there the second you finish your campaign set up. Unlike Search Engine Optimization. But the price you pay may be more than you planned. It is quick and easy to be listed on page one (if you want to pay the price) and you have the full control of your traffic. You can turn it on or turn it off.

Sounds easy enough. Well if you are in it for the long hall then Web Seo PPC NY is not the way to go. As long as you keep paying for every click you will have traffic. When you stop paying your traffic stops.

Organic Search is forever and is free. Now there is an investment of time to optimize and do all the good stuff to please the search engine so you come up on page one for valued keywords but in the long run it is worth it.

Web Seo PPC NY Video

Organic Search listings are click on 60 percent to 70 percent of
the time. PPC listings are clicked on 30 percent to 40 percent.

PPC is a great way to get instant targeted traffic. But wouldn't it
make sense, if you are already running a PPC campaign, to utilize
both PPC and Organic SEO and capture 100 percent.

Many cannot see the forest for the trees. Both PPC and Organic
SEO is Keyword driven - that's the starting point. Always has
been for Web Seo PPC NY or Organic, always will be.

You don't need money to make money, you only need the right information.
More on: SEO Marketing Ranking Page Optimization.......How to make a favicon seo ...
Learn SEO Optimization

Seo Technology

2008-10-29T22:13:00.000-07:00

Using the latest Seo technology and building successful search strategies can be very time consuming. Seo technology is a field that is gradually developing into a full time job. But the reality is that your efforts will be greatly rewarded. Seo marketers face a continuous necessity to keep themselves updated with the Seo Technology.

If you don't know the basics for good SEO there are several ways to learn. One is right here on this blog. Read this article or this article will give you a good start. Educating yourself on Seo technology is the only way you will ever see your web site on page one.

Websites do not just magically become successful over night and gain high traffic. If they did then we would all be rich.

Search Engine Optimization requires a lot of time and work. You must CONSTANLY be optimizing your site if you want it to be and REMAIN successful. Your site requires commitment, consistency, active involvement, originality, and of course a lot of trial and error, and continual Search Engine Optimization education. There isn't a day that goes by that I don't learn something new in the SEO technology field. So keep yourself updated and educate, educate, and educate yourself. Seo technology is not going away, it just gets bigger and better everyday.

I would like to add that keyword research and link building is a very important part of optimizing, but we tend to forget about web designing. No I'm not talking about how pretty your site looks, although that is good for the visual part of the visitor. I'm talking about how to build a site that is crawlable. This is why a sitemap is important.

If there is something new or a great new strategy that someone has out there, please post it here and share with the rest of us.

More On: SEO Marketing

Affiliate Marketing

2008-10-25T23:06:00.000-07:00

Lets talk about what affiliate marketing is and why you should use this method to make money.

Affiliate marketing programs are partnerships between your online business and independent web site owners.

Here is a list of reasons why you should choose affiliate marketing for you Internet business.
1) Be Your Own Boss
2) No Shipping Cost
3) No Merchants Account
4) No invoicing
5) No inventory
6) No Returns
7) Choice of Thousnads of Products
8) No Set-Up Fee
9) No Complaints
10) No Over Head

As an affiliate marketer you need 3 things in a program to maximize your income:

1) A product that people actually NEED..
2) A product that pays GENEROUS commissions.
3) A product that pays you residual monthly income so you can make a sale one time and get paid FOREVER. Not all of your affiliates will be residual but at least one would be nice.

More on: SEO Marketing Profitable Ways To Monetizing Your Site

Profitable Ways To Monetizing Your Site

2008-09-03T22:23:00.000-07:00

Monetizing your site requires a lot of time consuming research.
I have found an affiliate companies that offer everything
you need to make a profit and has the highest conversion
rate.

There are many ways to monetize your site. The example banners below have high conversion rate, the highest payout, and great pay delivery.

PPC
(Pay Per Click) is a type of search marketing where advertisers pay a publisher (that would be you) a preset amount of money every time a visitor clicks on the advertisers ad on your site.
Sample Banner (Pay Per Click)

PPA
(Pay Per Action) is also a type of search marketing where
the advertisers pays a publisher a preset amount of money
only when an action is completed by the visitor.
Sample Banner (Pay Per Action)

CPL
(Cost Per Lead) the advertiser pays the publisher a preset
amount of money after all the information needed from the
visitor is obtained. It does not mean a sale only a potential sale.
Sample Banner (Cost Per Lead) The free trial stuff.

CPT
(Cost Per Trial) the advertiser pays the publisher a preset
amount of money after the visitor has signed up for a free trial.
Sample Banner (Cost Per Trial)

Now you know four different ways to monetize your site
1. PPC..(Pay Per Click)
2. PPA..(Pay Per Action)
3. CPL..(Pay Per Lead)
4. CPT..(Pay Per Trial)

5. The Affiliate Companies that supply you with all the above monetization models.

(a).Clickbank.com The Highest Conversion Rate

You really don't need too much more to monetize your site (outside of your own product) to make a profit. ClickBank is all digital products. You will need to do is sign up.

Google Images and Keywords

2008-08-29T14:40:00.000-07:00

Google Images and Your Name as a Keyword.

This is an incredible way to advertise your web site free. Google Images has billions of images indexed and available for viewing. When you search a specific keyword in the Google image search, example: "June Hollister Seo Marketer” what comes up is my picture with my blog address as shown above. Then if you click on my picture, my blog will pop up.

Now you ask why would I use my name as a keyword. Most people will search your name first before making a purchase from your web site. Visitors feel more confident that if they can see who they are giving their money to. They will then feel you are not trying to hide anything.

Also, use your name as a keyword for the organic search as well. Any website you have your name attached to will come up on page one.

Here's how it works.

You cannot submit your picture to Google Images. This is strictly Googles choice. When the spider crawls your website and after it is index, Google analyses the website and takes related keywords from the text, the image alt tag and the name of the image and index the info in their image database. (Make sure you put keywords in your text that describes your image)

Now it does not stop there. If you type in your name with a keyword and add image in Googles Natural Search Ex: “June Hollister SEO Marketer image” This is what comes up.

Now if you attach another keyword to your image you may not show up on the first page but that is OK because no one stops looking on the first page. I go at least 60 pages deep before I stop looking. The advantage of being on the first page is that they can remember where you are at if they want to return to you. Try it: http://images.google.com/

If you type in the Natural Google Search a keyword/phrase and add the word image (Ex. I am an infopreneur image) This is what pops up. If you click on my image my blog will popup.

The point I am making here is that your images are a very important part of your SEO marketing. What ever you name your images, Google is going to index them under that name and you want that keyword to be a relevant valued keyword.

More On: SEO Marketing

Page Rank Vs SERP Search Engine Result Page

2008-08-10T15:10:00.000-07:00

Page Ranking
The question…… can a website without any content in it get high PR or any page rank at all? The answer is Yes,…. a blank website without any content can get a high page rank. You only have to have backlinks of high ranking. Page Rank is determined by backlinks, (not by what's written on your page) which is seen by Google as a vote for your site. The more votes you have of higher Page Rank you receive. Although having good content is what brings visitors to your site not Page Rank.

Page Rating
Page rating is (SERP) Search Engine Result Page , the web page that a search engine returns with is the results of a search query.

In other words if you search in Google search engines for “SEO Helpful Hints” and the search engine gives you a return of “seomarketing7.blogspot.com” number one on page one out of 80,500 sites then that is good page rating.

Having a top page rating has nothing to do with a high page ranking and having high page ranking has nothing to do with top page rating.

Only a quality site with good relevant content will get top page rating.

Only quality relevant backlinks will give you high page ranking.

So the question is, will high page ranking give me a higher page rating. The answer is NO. Page ranking is only prestige. It will do nothing for you in the search results.

So how do I benefit from a high ranking website?

You will attract quality sites
People tend to trust sites with high ranking
They see you as an authority site

Both Page Ranking and Page Rating are important but only top page rating (SERP) will bring in the traffic you need for your site.

More on: Web Seo PPC NY Seo Marketing ...Seo Helpful Hints

Avoid a Bad Neighborhood

2008-08-04T23:44:00.000-07:00

A brief definition of a bad neighborhood is sites that have been penalized or banned by Google for various reasons. One of the various reasons could be being associated or affiliated with a "link farm" directly or being linked to a site that is associated with a "link farm". Google will ban you in a second for that one.

Most of the time when you exchange links with a site you see they have a high page rank and they have a high (SERP) Search Engine Result Page. To bring your page rank up this would be a good candidate to link to. But this does not necessary mean that they will stay that way. They themselves could link to someone who is a bad neighborhood and you yourself will be penalized for being linked to them. Even though you are indirectly linked to this "link farm" you will still be penalized. Google sees it as you supporting that site that is supporting that "link farm". As unfair as it may be, this is how it is.

In order to prevent yourself from being banned from the search engines it would be best to periodically check your site for bad neighborhood.

Check the inbound links of your site and see who you linked to. (Links that point to your site) http://www.backlinkwatch.com/

Check the outbound links A bad neighborhood link checker:(links that point away from your site)
http://www.bad-neighborhood.com/

More On: SEO Marketing

Mind Mapping Software

2008-07-29T17:07:00.000-07:00

Mind Mapping Software

Mind Mapping for The Serious Marketer Mind Mapping allows you to focus on the details.

You can quickly generate, capture, organize ideas, tasks and your activities.You can take the end results of an idea and take it to the next level by working out every logical step.

This is a tool for serious marketers and the best part is ....... Totally Free. I mind map everything....even my grocery list.

Mind Mapping

Publish at Scribd or explore others: Business Research Business-Marketing

More On: SEO Marketing

Online Business Resource Links

2008-07-17T17:21:00.000-07:00

Help Build Your Internet Presence

For creating on screen videos
http://camstudio.org/ (Free)

Autoresponder
http://juneh.emailaces.com/ (small Fee)

How To Start & Maintain An Online Business "Videos"
http://www.purewebprofit.com/ (Small Fee)

Create Popups In Less Than 2 minutes
http://purewebprofit.com/popupintroduction.html (Free)

Spy On Your Online Competitors
http://www.spyfu.com/ (Free)

Video Training on How To Use Spy Fu
http://videotraining.imwishlist.com/spy-fu (Free)

Learn All With Articles and Videos By Jack Sinclair
http://www.referralcamp.com/ (Free)

Totally Off The Wall and So Not Related (I Love This One)
http://www.referralcamp.com/blog/random-post/7-misuses-of-everyday-household-items

More Seo Tools (Free)
http://www.seomoz.org/

See your site as the spider see it with a Spider Simulator
http://www.webconfs.com/search-engine-spider-simulator.php

More On: SEO Marketing

What Is A Google API Key

2008-07-14T16:34:00.000-07:00

API stands for (Application Programming Interface) which is ( a representational state transfer.)

A Google API Key allowing you to access different company libraries that will return information back to you in a language you can understand it.

Think of it as a library of data and services that you can access if you have the right key and you can use these services from the library to access information.

Sign Up for the Google Maps API http://code.google.com/apis/maps/signup.html

Parked Domain | Make Money

2008-07-11T21:33:00.000-07:00

Earn Money With Your Unused Domain Names

The first step is to make sure your domain registrar offers "Forwarding or "Redirect" service. Forwarding a domain name means your registrar forwards yourdomain.com to anotherdomain.com. When anyone types in or clicks on a link to yourdomain.com they will be sent to anotherdomain.com.

Now find an affiliate program that is directly related to your parked domain name. For example I have a domain name a-voipsolution.com. I would want to find and affiliate program that is related to VOIP and have a-voipsolution.com forwarded to https://sedo.com/?partnerid=41530. Now when someone clicks on a link or types in a-voipsolution.com they are automatically taken to my affiliates site and since my referral id is in the URL, I will get credit for any sales made. It is that simple.

OR

Use a service that will take the domain as is - with no content whatsoever and suggest search options that generate revenue for each click?
Example: when you type in your browser http://www.vistawindow.biz (my parked domain)
you will be directed to my affiliate site https://sedo.com/?partnerid=41530

More On: SEO Marketing

Understanding And Thinking Like A Customer

2008-07-04T23:50:00.000-07:00

There are three good reasons why your visitors do not buy your product.

Reason # 1...They don't Need It: Which really means they don't want it. Because you have not given them enough compelling reason to want it.

Reason # 2... They Don't Trust You: They don't believe you when you tell them the benefits of your products. You must give them believable information about your service/product. A money back guarantee. Provide testimony from satisfied customers. Having a contact for your customers to communicate with you will give you credibility. Do not be affraid to sign your name to the bottom of your webpage. People like to know who they are dealing with. Let people know they are ordering through a secure server on your site and that the information they give is kept confidential.

Reason # 3... They Have No Money: Most prospective customers avoid buying what you offer because they prefer to spend the money somewhere else. Change their priorities by making your product so needed that you will go to the top of their list. (Make them an offer they can't refuse.) Also on high ticket items give them a break down on the price to its lowest increment. Example: " And you can have this for less than 80 cents a day" ( for a product priced at $295.00 a year).

There is one more reason why people don't buy ... They are not in a hurry ... People tend to procrastinate even though they have decided to buy. Some will forget why they even wanted to buy or they will be distracted by other offers and forget all about you. Give them an urgency to buy now. If you offer a special discount price and/or a bonus for ordering before a certain deadline or "quantities are limited" could help avoid losing sales. If you do give them a deadline make sure you stick to it. They want to know your word is good.

Extra Tips: Understanding and Thinking Like A Customer
1. Your ad copy should list features and benefits. Example: If you are selling an air mattress that is lightweight, that is a feature. The fact that it is soft and comfortable to sleep on is a benefit.

2. Your headline should stand out with keywords to attract your target audience.

3. If they do not buy today give them a reason to bookmark your site and return later. The more times they visit your site the greater chance of a sale. The most effective way to keep them coming back is to give them a free subscription to your e-zine for a mini course.

4. Give people as many ordering option as possible. Credit card, Paypal, Checks, Money Orders, Electronic payment, Mule Train, Carrier Pigeon. Make it easy to get their order.

5. Make sure it is easy to navigate to and through the process of ordering. If your customer becomes confused or frustrated they will click away and never return.

6. All graphics on your site should relate to the theme. You want to "attract" your customer not "distract" them. You don't want your customer to lose site of why they are there.

7. Put a special reminder at the bottom of the page to "grab that free special while quanity last." This forces them to go back and read your ad copy in case they just read the top of your site and then scrolled to the bottom to see the end result. ( I know this happens I've done it myself.)

8. Have an opt-in form on the upper right hand side above the fold of the page. I know the gurus say the hotspot on your web page is the upper left but that is not true. The upper left
may work for some but the right hand side above the fold works for everyone.

9. When introducing a new product each site will have different experience. The more value the visitor sees you and your site the more valuable they will see the product.

10. Focus on everything from the perspective of a customer and help them get where they need to go. Understanding and Thinking Like A Customer can increase your sales and profits.

Getting visitors to your site is not the hard part. Getting them to take action is where the work comes in. However, it's not enough for just me giving you a few tips to focus on and it's not going to make you a big success but it WILL give you a really big jump start.

More On: SEO Marketing

The Value Of A Domain Name

2008-06-26T08:59:00.000-07:00

What is the value of your domain name or the value of a domain name you would like to purchase?

A domain name is worth exactly what a buyer is willing to pay for it. You could have a very attractive domain name but if you have no potential buyer, then there is no value.

There are some domain names do have value and some have significant value based on certain conditions.

1. Is the domain name a ".com" name? ( .com is usually more value then others)
2. How Long or short is the domain name? ( Short is good)
3. Is the domain name attached to a site? (Page rank is a major component)
4. Is the domain name spelled correctly? ( Not good)
5. Does the domain name have a prefixe or suffix? ( Usually not good)
6. How many words are in the domain name? (less words is better)

Before purchasing a domain name check archive.org to see if the domain was previously developed. (If there is a history it could bring the value up)

With the above guideline you can at least get some idea of the value of a domain name whether purchasing or selling.

The site I use as a guide not as actual facts:
https://www.certifiedofferservice.com/CertifiedOffer/offer/makeoffer.do?dom=YourDOMAINHERE.com

1. Click on above link
2. Replace "YourDOMAINHERE.com" (in the address bar) with your own domain name (without the http://www/)
3. Don't make an offer just answer the question "Does YOURDOMAINHERE.COM include the name of a product or service?"
4. Open drop down box and select "No or Don't Know"
5. Your domain name evaluation can be used as a guide for sales or purchases.

FYI: The shorter the domain name the better.

More On: Seo Marketing

Infopreneurs Helpful Hints

2008-06-15T11:44:00.000-07:00

The absolute very first thing you need to decide, if you want to go into an online business, and what kind of business do you want. Yes I know, you want one that makes money...well if that is the case then lets check to see what is in demand.

There are a few ways we can do this.
1. Check Google Trends http://www.google.com/trends
This will give us the popularity of the product or topic in the different countries'

2. Check here http://www.digitalpoint.com/tools/suggestion/ or http://www.freewordtrackertool.com/
to determine which word/phrases are searched most often daily. This is called the "Demand"
(How many people searching for that topic or product)

3. Check with http://www.google.com/ (type in the address bar your product or topic)
This will show how many Web Sites are using that keyword or phrase. This is called the "Suppy" (How many people supply that topic or product) In other words this is your competition.

If the demand is high and the supply is low (this is good)
If the demand is high and the supply is high ( The competition may be to great for a beginner)
If the demand is low and the supply is high (This is not Good)

There is a formula that some use to help them determine the value of the keyword. "KEI" ( Keyword Effectiveness Index).
Example:
The demand for the word or topic "secondlife" is 616 searches a day or 18,480 per month.
The supply for "secondlife" is 7,610,000
The(demand) 18,480 divided by 7,610,000 the (supply) = .0024 Anything above .oo1 is relatively good.

This little tip is extremely important.
Always put a keyword in the title. Example: "Infopreneurs Helpful Hints."
If you type that in the Google Search it will come up on page one fourth or fifth one down.

Tip: When ever you are referring someone to another page through a link, make sure that link opens in a new window so your visitor when done viewing that page has not lost your site. To have a link open in a new window add this:
<a href="TheLinkDomainName.html" target="_blank">Link Name</a>

More On: SEO Marketing

Online Business Questions And Answers

2008-05-17T10:38:00.000-07:00

Miscellaneous tips that are needed to maintain a site.

Please send us any question or additional answers you may have and we will be more than happy to post them. All posting is subject to approval.

Q. How do I check to see if my site has been indexed by Google.
A. Type in the Google search bar your domain name and click search.

Q. How do I check to see how many pages have been indexed by Google.
A. Type in the Google search bar your domain name with ( site: ) typed in front of it.
Ex... site:http://www.tradercommodityb2b.com

Q. If my site has 10 pages and only my home page is indexed how do I get the other pages indexed.
A. Link the other pages to the home page. When the spider crawls
your home page it will also crawl the other pages.

Q. How do I know if anyone else has my my domain on their site.
A. Type in the Google search bar your domain name with quotation and click search.
Ex... "http://www.myfacebook-page.com"

Q. How do I know if and when Googles' spider crawled my site.
A. Type in the Google search bar your domain name with (cache: ) typed in front of it.
Ex... cache:http://yoursite.com

Q. Where should I submit a press release.
A. There are free press release distributions but PRWeb is the best. It does have a free option but the paid options is the better choice. It starts at $80.00 and for that money you get into Google News and the other news aggregators. Well worth the price.

Q. Where should I start to build traffic for my site.
A. You can build free traffic by writting and submitting articles. ezinearticles.com is a good way to build free traffic.

Q. Are there any tools to help predict the customers intention.
A. http://adlab.msn.com/Online-Commercial-Intention/OCI.aspx
is a tool that predict a customer's intension to buy, sell, or complete
another kind of transaction based on her search queries or recently
visited URLs.

Q. Can a website without any content in it get high PR or any page rank at all.
A. Yes a blank website without any content can get a high page rank. You only have to have banklinks of high ranking. PR is determined by backlinks, (not by what's written on your page)which is seen by google as a vote for your site. The more votes you have of higher PR you recieve. Although having good content is what brings visitors to your site not PR.

Q. Is there a free tool that will automatically detect where in the world visitors are coming from when they visit my site?
A. Yes. http://www.digitalpoint.com/tools?geovisitors

Q. Will Google index my subdomain name.
A. Yes. Google and MSN will index subdomain names but Yahoo will not.
Q. How can I make a link open in a seperate window in blogger.
A. Use this code: <a href="http://TheWebSiteWindow.com" target="_blank">Name Of Link</a>

More on.... Seo Marketing ..... Free SEO Tools ..... Onpage/Offpage Optimization

Viral Marketing

2008-03-16T20:06:00.000-07:00

Viral marketing is considered the most effective form of marketing. Most of the time it cost very little . As a matter of fact it can be totally free.

Viral marketing is commonly known as "Word of Mouth". It just means people are spreading the word to others as will.

In other words, if you have a product or something of interest, others will pass it on without any involvement on your part. How great is that.

This is call viral because it can spread and muliply like a virus which creates massive traffic for your site and you can easily find ways to convert the traffic into profit.

Pure Web Profit Keyword Research is a free viral marketing program that not only a keyword research tool, it is like an automated sales agent working for you day and night... NON-STOP...

This marketing technique is the easiest and the fastest way to get your site exposed.

You can download this viral marketing tool (No optin No signup) completely free at http://www.purewebprofit.com/viralmarketing.html

More on Seo Marketing ..... Free SEO Tools ..... Onpage/Offpage Optimization

Ranking Page Optimization

2008-02-14T17:26:00.000-08:00

Page Optimization is the most powerful SEO area over which you have total control! On-page optimization is all about how you link your pages together. If done properly, it can have a significant impact -- all the more so because most companies cannot or will not make the effort.

(Important Tip)

Here's how it works: the search engine primarily knows your pages by through links and link text. Always link to a page with the same URL and try to use the target keyword whenever possible.

Example: http:// www.mysite. com or http://mysite. com choose one or the other and stick to it. Be consistent .... keyword friendly URL.

Never use parameters, ever.
Example:
http://yoursite.com/forum.php?topic=101112 ........Bad
http://yoursite.com/my-keyword-tp873736.html .....Good

All links to non-content pages, such as your "Login" page, should include rel="nofollow". This conserves your precious search engine for real content pages. Warning: highly controversial tactic!

Eg. < a rel=”nofollow” href=”http://www.thewebsite.com/login.html” >

When linking to external websites, always use rel="nofollow" unless you are willing to vouch for the quality of that site. Remember, a link is a "vote" for which your site is held responsible. If you link to a "bad neighbor" you will be penalized by Google. The "no follow" will prevent this.

Eg. < a rel=”nofollow” href=”http://www.blog-snob.com” >

A "Bad Neighbor" is a link to a website that has been penalized or banned by Google. If you have this link on your site Google has many penalties for you as well.

You can check your outbound links for bad neighbor at:

http://www.123promotion.co.uk/tools/googlebanned.php

While On-page Optimization will get you indexed and is very important plus you should definitely do this, but it's not what will get you ranked high in the search engines.

Remember, the "On-page Factors"

1. domain name
2. page title
3. meta tags
4. header tags
5. place keyword strategically in 1st two paragraphs
6. bolding, italic and underlining
7. hyperlinks with keyword/phrase in the content
8. name your images with keywords
9. do an "Image Alt Tag" description with keyword

10. put your main keyword in your copyright at the bottom of page

Off-page Optimization

It's the Off-page Optimization factors that will get you ranked high in the search engines.
Off-page optimization is what you do off your site like getting backlinks (link exchange) or inboundlinks ( oneway links directed to you) and anchor text links with your keywords from other websites to yours. That's all it is. Just get links and more links. The more the better.

The more links you have pointing to your site the more important Google sees you and will give you a higher rank. Google has placed a lot of importance on backlinks and anchor text links with valued keywords. Get LINKS more LINKS and more LINKS, LINKS, LINKS

Part Three Offpage (SEO)

A way for beginners to get links to their website and find a large amount of websites with web forms is to do the following:

1. Go to Google.com

2. Enter the following in the search bar EXACTLY as shown below:
Keyword "Please also suggest my link to the LinkPartners.com Directory" Replace the word Keyword with a keyword that relates to sites that you want to link to.

If my keyword was "women's fitness" I would type in the Google search bar, women's fitness "Please also suggest my link to the LinkPartners.com Directory"

3. Click the Google "Search" button and Google will return a long list of websites that have link submission forms for you to submit your site link. Get Links

http://www.linkmetro.com is a site that will allow anyone to trade links with other websites that are related to your website and are interested in trading links. Each member has a "rating" similar to an Ebay rating.

Video tutorial below will show you how to correctly propose a link exchange between 2 websites.
Demo 1 (Request a Link Exchange)
http://www.linkmetro.com/Demos/Demo1.htm

Demo 2 (Approve a link Request)
http://www.linkmetro.com/Demos/Demo2.htm
You could easily get 100s of reciprocal links in no time.

Take advantage of this Free resource now, as it may not always be free. Get Links

Link exchange software
Submitting manual link forms can be very slow and tedious. However, you can use a software that is designed to make the link exchange process easy and fast.
http://tools.seobook.com/general/link-suggest/

A priceless program called SEO ELITE will save you a great deal of time. There is a price tag to this one , but if you can afford it, you can do a months research and sign ups in less than a few hours. http://offto.net/7qnv2f/

Offpage Factors

1. Link exchanges - Link with other websites. (This is a 2 way link) (inbound and outbound link)

2. Blogs - Leave a comment and leave your link with the comment. Make you comment something of value like some knowlege you would like to share with them. (A one way inbound link)

3. Forums - Leaving a related post and place an anchor link with keywords to your site. You need to check to see if the forums have the "nofollow tags" which tells the search engine not to follow the link. This makes the link useless in SERPs. (Search Engines Result Page) Although the link is still good for the visitors. (A oneway inbound link)

4. Article submission - Write an article and submit it to article directories. Leave a keyword anchor link back to your site. I use ezinearticle.com They are a free high ranking directory. (inbound link)

5. Directory Submission - There are free and paid directories. I use the free directories. Avoid link farm directories as you can be blacklisted or devalued by the search engines. Plus they don't work anyway. (inbound and outbound)

6. Purchase links - These techniques are looked down on by search engines but if you pay a webmaster to link to you then it is difficult for Search Engines to know. (inbound links)

The last and the best is Link Baiting which is really an on-page optimization. Link Baiting is no more than having quality informative valuable content so other webmasters will recommend your site to their visitors by linking to your site without you directly asking. Offering a tutorial, contest, free programs or anything of value that others would want is Link Baiting. (Inbound links)

More On... Viral marketing .... Seo Marketing .... Free SEO Tools

Free SEO Tools

2008-02-11T18:10:00.000-08:00

Don't go running out and try to optimize a keyword that has 2 billion visitors a month. You being new cannot compete with the SEO marketing experts. Lower volume keywords can achieve good results.

Part Two (Keywords) ....Free Seo Tools to assist in keyword research

Tip: You should always double check your keyword research. Below are a few free tools to assist in gathering and checking any missing keyword phrases.

1. Download the program Goodkeywords which is a free Windows software for finding the perfect set of keywords for your web pages. Good Keywords is completely free. No registration.

2. Google Suggests is a great Free SEO TOOL that helps you with suggestions for keywords. As you type into the search box, Google Suggest guesses what you're typing and offers suggestions in real time. If you type in only part of a word, like "bass," Google Suggest might offer you refinements like "bass fishing" or "bass guitar." It also gives you the number of results that google has in the data-base for this term. (Known as the Supply)

3. Google Adwordkeyword (https://adwords.google.com/select/KeywordToolExternal
is a great Free Seo Tool that helps your research on longtail keywords.

Note: Having both the demand and supply on a keyword, you can use a formula known as "KEI" (Keyword Effectiveness Index) which helps you determine the more valued keywords. (Anything above .001 is good) Divide the supply into the demand will give you the KEI.

Eg. "Runescape Tips" Demand 13410 divided by Supply 322,000 = .041 a very good KEI.

Remember this is just an aid to help you determine the value of a keyword it is not accurate.

4. http://www.wordtracker.com/ Use free trial. You only have a couple of hours to try this tool out but if you run out of time they let you try it again for another couple of hours. Well worth the trial. No signup fee.

5. http://www.live-keyword-analysis.com/ Keyword Analysis is a fundamental search engine optimization strategy. Using the live keyword analysis tool below, you can simply type in your keywords and then paste in your text and your keyword density analysis will be done on the fly. No need to press submit, it updates automatically. This means that you can do all your editing within the text box, and receive live feedback about your keyword density.

6. https://adwords.google.com/select/KeywordToolExternal Adwords keyword tool provides many related keyword ideas. This tool also gives you the demand and suppy information of each keyword. As long as you have a google account you will not need to sign in or sign up to use this tool.

7. http://instantdomainsearch.com/ http://www.ajaxdomainsearch.com/ Great tools that will suggest a domain name for your chosen topic, also will research your domain names.

Learn SEO Marketing | Seo News

2008-02-08T21:53:00.000-08:00

SEO Marketing, Optimization, (SEO), engine optimization, all the experts have different interpretations about optimization (SEO) and are often based on legitimate data. It really doesn’t matter who says what, about SEO Marketing, every factor can be disputed. It has been said that one of the reasons is what may work for one search engine may not apply for another search engine. A small example is some search engine no longer recognizes Meta tags and others still do.

SEO NEWS: Google has been developing a new algorithm for indexing textual content in Flash files. Google Learns To Crawl Flash

Google search engine uses a complex algorithm that decides how your SEO marketing webpage that they index should be ranked.

Let me give you an Introduction To Algorithm.

Algorithm is an application designed to perform specific tasks and find solutions for given problems. In other words and among other things the algorithm will mathematically figure out from your SEO Marketing where and if at all your webpage will be ranked and for which keyword/phrases.

The Google algorithm is made up of may factors and a kept secret so people cannot manipulate them selves to the top rank.

Although I would say, seo marketing and optimization (SEO) is manipulation.

People tend to forget that Google is not only a search engine, it is first an advertising company and it is only common sense that they want the search results to give a seo report return of an authority informational website with high quality relevant content. So what’s the secret?

One of the secrets is, give Google what it wants (authority website with quality content) then Google will reward you with what you want and that would be better (SERP) Search Engine Result Position for your seo report.

You can learn a lot from the SEO marketing experts, but there really is no one technique, procedure or action that can guarantee or promise you the top rank in the search engines. But there are a lot of things you can do to greatly improve your chances.

Now I’m going to let you in on The Big Secret and its not tricks or expensive programs.

Most marketers want to rank well in the search engine for a high valued seo marketing keyword, but feel the competition is too high so they concentrate on other seo marketing techniques.

Well what they don’t know is that 95 percent of the competition has never even heard of SEO and 3 percent are making the same assumption as everyone else and are doing no Optimizing (SEO) what so ever. The other 2 percent are the SEO marketing experts.

Google has to find ten web pages to put on the first page for each search term. If there are only six optimized pages,(that would be the 2 percent) Google having no choice, has to fill the page with the next best thing. So if the first six are SEO marketing experts, that leaves position number seven up for grabs.

It is amazing how much space in the SEO marketing world that can be had only because most marketers are under the impression that it’s too difficult or that it’s too time consuming.

People fail because they look for shortcuts (I have a few students that are guilty of that) or they just can’t be bothered. And the favorite is some people have decided before they even start that it’s not going to work.

A lot of people will not believe what I am saying and will go back to their shortcuts and fail again and again and again. That is insane.

Albert Einstein’s definition of insanity is doing the same thing over and over again and expecting different results.

There are a lot of SEO marketing experts out there and if you try to go up against them, yes you will probably fail miserably, but 95 percent of the time you are competing with the average marketer who has no understanding of SEO marketing.

All you need is a basic understanding of SEO marketing to get top ranking over the majority. Remember anyone who does SEO marketing work will always beat the person that does none and 95 percent of the competition does none.

I cannot guarantee or predict the outcome of your SEO marketing but working with this information and the few factors we know of the algorithm, you can and will improve your chances of being ranked high.

So the big secret of SEO marketing is……… You have to understand it and then you have to do it.

If you choose to ignore this SEO marketing strategy, then I can guarantee that you will NEVER get the search engine rankings that you want.

If you would like a straight forward and simple step by step SEO marketing guide, then you are in the right place..... .

Let's get started
Website Marketing (Search Engine Optimization) SEO and what we think we know about it! Well lets look at the list and see if we have covered and done all that has to be done in order for the Robot to take back the right keyword/phrase you want to be ranked for.

Part One..... Onpage Optimization (SEO)
Onpage optimization is everything you do on your page to optimize it for your chosen keyword/phrase.

1. Put your keyword in your Domain Name. This helps the robot
determine what your main keyword is for that page. If your competitor
did not do this then there is a possibility your site will get listed ahead
of them for that keyword. If your Domain name is
tradercommodityb2b.com and your keyword/phrase extension is
"trader commodity advisor" then your domain name should read ........
http://www.tradercommodityb2b.com/TraderCommodityAdvisor.html

Type in the google search … trader commodity
Type in the google search … trader commodity advisor

2. Put your main keyword in the "Page Title". Putting your keyword in
the page title confirms what your main keyword is for that page. Your
"Page Title" will appear in the blue bar above your web page. Again
if your competitor did not do this you have a good chance of being
listed ahead of him.

Note: Never put unnecessary words in your title Like ( Welcome To
My Website ) It contains no keywords. Plus it should not look like this:
--(Learn International commodity trading and Shell Screen London
Explained and Commodity Content) which does contain the main
keywords.

--The title is not bad and it does contain the main keywords
(International Commodity Trading), you need to remove and
cut down on unnecessary words.

A better title (Less words & to the point)
--Learn International Commodity Trading Shell Screen London
Explained
--Replaced one of the "ands" with a “I” character and combine
the keywords. (holding the shift key on your keyboard and pressing
the backslash key above the enter key for this character)

3. Write a description meta tag - your Main keyword/Phrase in it.
Putting your keyword in your description "meta tag" is not only for
the robot but is for the viewing of the searcher. If a person is
searching the keyword "Offline Pitch", you want them to spot these
keyword in your description quickly as Google will bold this
keyword phrase.

4. Include your Keyword in Header Tags. The (<H1>, <H2>, <H3>, etc.) is a way to format text but effective header tags can increase your site ranking on some search engines. Don't confuse your Header Tags with the head (title) of your page. Header tags are in the body section of your content.

5. Make sure your keywords are in the first 250 words of content. The first words of your paragraph should be your main keyword/phrase. Place your main keyword/phrase 2 more times in the first 250 words of your content. By placing your main keywords in strategic places you are communicating with the "spider" by saying that those keywords describe your site and that's what convinces the search engines to include your site in the search result for those keywords.

6. Hyperlinks with keyword/phrase in the content. Hyperlinks are very important, inbound and outbound and should be your keywords for that page.

7. Name your images with keywords. Spiders can not index images so they skip right over them. By renaming your image with a keyword within the source code of your images, you can transform those images into spider bait.

8. Do an Image Alt Tag description with keyword. The main purpose of a Image Alt Tag is to aid people with disabilities, who cannot view the image. But it also serves as additional keywords for the search engine spiders to index.

9. Each post or web page will focus on its own keyword starting with the title. Optimize each page of your web site or post for 2-3 different keywords only.

10. Put your main keyword in your copyright at the bottom of page. (Ex. Copyright All Rights Reserved trader commodity)

Positioning all your SEO marketing keywords strategically as listed above is telling the Robot what keyword/phrase you want to be ranked for. The Robot will of course pick up other keywords but you have given direction and usually if the SEO marketing expert competition is not too high you will be ranked on page one for that keyword/phrase.

Remember everything is keyword driven and when you do everything right Google will love you. No cheating, spamming or tricks. When you do it right you will be rewarded. When you do it wrong you will be punished. The punishment is (The Sandbox) Only God knows when you will get out of there. Maybe a week maybe a month, maybe never.

Google rules and you must obey.

Tip: If you are designing your website with tables make sure your content table is higher then your side table as the spider reads from left to right and you want the spider to crawl your content first as this is where your keywords are.

Read More On Onpage/Offpage Optimization .... .. Free SEO Tools .... ... Viral Marketing